Cole and K.R.I.T. began their Campus Consciousness tour last night at the University of Rhode Island. Above, Young Simba gives a live version of one of his latest cuts.  KYITL has the full recap below.

During his headlined gig at the Florida International University’s 2012 Uproar concert, Big Sean recited his opening-verse off “Mercy” for the first time. Here’s the playback courtesy of ashleyoutrageous.

Dorrough gathers the entire crew for the accompanying video for his recent remix. Pretty nice views of ends here, especially at the :59 mark. Co-starring Cubana Lust. Highlights available here. wshh

Last night, Q headlined a sold-out S.O.B.’s for Hot 97’s Who’s Next Series and BHHTV captures a few moments from his set. Habits & Contradictions is now available on iTunes.

Hopefully you aren’t color blind. Off his mixtape, January 10th, Yo Gotti, Juelz and Gucci dabble in various colors on the small screen. If you haven’t got, Live From The Kitchen yet, do so here. wshh

It was announced today, Rocawear has partnered with the New York Yankees. As part of the sponsorship deal, the clothing brand will be branded in the stadium and promoted this season. “Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season. Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan […]

Fuck a pen and a pad. Fabby Davis doesn’t need ’em. Here is the fifth installment of his Realest Shit I Never Wrote series. Fuck a guest appearance too. Tracklist and download link after the jump.

Jim Jones and ADG go YOLO on some gangsta shit for their new track. Off the upcoming mixtape, Sour Hour Pt. 1. uhtn

Sounds like the trap is no place for Buck. So for his new video, he gasses up the motorbike and rides out. Off his mixtape, Live Loyal, Die Rich. 

[vodpod id=Video.16354977&w=540&h=350&fv=] The wigs come out at night. And over the weekend, Nicki celebrated the release of her album with her YMCMB fam at South Beach’s LIV nightclub. Missed the party? Here’s Derick G.‘s recap.