After revealing T.R.U. To My REALigion as the title of his debut album, Dos tells Fuse he recently had a change of heart and says it will now be, Based On A T.R.U. Story. Yup, T.R.U. story.

[vodpod id=Video.16229061&w=540&h=350&fv=] After Fader Fort, 2 Chainz made his way to S.O.B.’s 30th anniversary gig last night at Austin’s Belmont nightclub and surprised the audience with Kanye West and Big Sean Yup, everyone is is town. Thankfully, GWHH and Mikey Fresh were there to get it all. G.O.O.D. times.

It is actually the Year of the Dragon. Nonetheless, French Montana and his Coke Boys rep the Empire State with his latest street mix, hosted by DJ Big Mike. Tracklist and download link after the jump.

Santigold is also partaking in the SXSW festivities and brought her new single live to the Fader Fort showcase earlier today. Master of My Make-Believe drops May 1.

[vodpod id=Video.16225096&w=540&h=350&fv=] Unsung ended their season earlier this week chronicling the career of legendary Hip-Hop group Whodini and their influence in the culture. The documentary features commentary from UTFO, Jermaine Dupri and Chuck D. soulhead Previously: Full Force

As Ali, Quez and Strap prep their debut album this summer, the trio reaches into their duffle bag and randomly pulls out their interpretation of Ms. Badu’s groovy tune. Some things should be left alone, guys. sermon

A perfect man and woman may be hard to find. But for Jermaine and Missy’s new video, they prove relationships can last even with their flaws. Directed by Colin Tilley. Cole World in stores now. Aye!

Earlier this evening, 2 Chainz brought the T.R.U.-ness to the Fader Fort stage in Austin. Above Dos runs through his radio rotator for the SXSW audience.

This is no surprise. But today, it was officially announced, Rick Ross has inked a partnership deal with Reebok, joining the likes of Swizz Beatz, Tyga and more. Congrats on another Bawse move.

The video has been shot, but now David Banner and K.R.I.T. flips the Jodeci ballad and finally unleashes its audio. Banner’s Sex, Drugs & Video Games drops May 22 and is seeking donations for a good cause. “This movement is to start controlling our own music, movies and content…PERIOD! As David Banner states “We are not simply characters in a video game being controlled by the invisible hand. Once this donation goal is met, I’m going to shoot a movie that […]