During tonight’s big game, Diddy will release his four Ciroc commerials (#Bull Jumping included) online, allowing fans to vote on their favorite. Ciroc is your official drink for the game, bitch. Sidebar: Message From Diddy

Before kick-off of today’s big game, Gucci takes us back to the trap with his latest collection of new music. How’s that for your Super Bowl soundtrack? Tracklist and download link after the jump. Bonus: Gucci Classics 2

photo: mel d. cole. A$AP Rocky had the best week ever. He performed an impressive homecoming concert and met the rapper he was named after. After a long night of shooting an upcoming video with Schoolboy Q for “Brand New Guy”, the young Harlem dude reached out to the Yellow OG to speak on it all. Look out for the A$AP Mob on Drake’s upcoming Club Paradise tour. Peep whole show at EVR.

Moments before hitting the S.O.B.’s stage this past Monday, Chainz and YN chopped it for a long convo on the Keep It Thoro Radio. The twosome talk about Tity Boy’s rise to the top, ulcers and poppin’ tags on 5th avenue. So true. Peep whole show at EVR.

Super Bowl weekend continues on. Friday night, the Carolina Panthers QB introduced the headliner, Drizzy for ESPN’s NEXT event. Drinks for everybody? “What’s My Name” after the jump.

Jermaine’s in Indianapolis for Super Bowl XLVI weekend. On Friday, he hit the stage during the NFLPA Players Party and DJ Ebonics catches Cole opening up his set with “A Dollar & A Dream III”.

Tha Doggfather hit up the social networking sites earlier today and announced the title of his next album, Reincarnated. The album will also be accompanied with a documentary. Sidebar: Snoop On Jimmy Fallon

Things got pretty trippy in Canada last night. Juicy J made his Toronto debut at The Opera House and Walder was front and center to experience his performance. Toronto girls gon’ wild.

We’re just a day away for the arrival of Gucci’s next mixtape. For the project’s second trailer, we get more in-studio footage during its preparation. Trap Back drops Super Bowl Sunday.

How’s this for a Freestyle Friday? Mistah F.A.B. is currently in the UK. During his interview with HHC‘s Sumit, Fabby Davis goes off the dome for over 4 minutes. Nice. Word to Big Ben.