Last night, Pharrell celebrated the launch of his Qream liqueur  in Beverly Hills. After P introduced Robin to the stage, Mr. Thicke performed a few ballads including his take over Weezy’s hit. It didn’t end there. Alan Thicke’s baby boy covered Al Green as well.

To commemorate the late Guru’s 50th born day this Sunday (July 17), Big Shug and Premo recorded this track in honor of their fallen comrade. Gone, but not forgotten. R.I.P. Keith Elam.

With Mr. Boomtown in the director’s seat, Gucci Mane and Waka Flocka have already shot their next video for one of the tracks off their album. Ferrari Boyz arriving August 9.

It’s almost the two year mark since we lost Roc Raida and at the DMC Finals earlier this evening, Rob Swift, Total Eclipse and Precision all took to the turntables to perform the late DJ’s favorite routine. hhc

Better start ducking. Fredro Starr and Sticky Fingaz are back on the small screen and toss their guns up like the good ol’ days. Hopefully, they have ’em on safety.

The Based God has a lot on his mind and he lets it all out in his latest video. Off the first installment from his Red Flame mixtape.

A video has already been shot, but before we get Wale and Jermaine’s collaboration in full, Amazon has shared a quick preview of the track. UPDATE: Final version. Produced by J.Cole.

On the ninth day of August, Ace will release his Blood, Sweat & Tears, but for now he keeps his ambitions going with his new video over a Drake cover. Directed by iamKINGXX. Pre-order now.

[vodpod id=Video.13040427&w=540&h=350&fv=] Off Closed Sessions- ATX project, GLC and our ESGN journalist take to the streets for the video in support of their collabo. Directed by Elephilms and brought to us by Ruby Hornet.

“If XXL don’t give me the cover, I’m blowing up they offices.” Nope, this ain’t the liquor talking. Bow Wow gets personal and pours out the first serving from his upcoming mixtape, Greenlight 4. Listen responsibly.