50 isn’t playing and early this morning, Fif kept his good music streak going by dropping off another freebie. When it all goes down, you got to love the trash talking at the end too.

No word on when Obie’s long-awaited Bottom’s Up will be released, but he throws on his Gucci kicks and does what he does best on his latest track courtesy of hithiphop.

In celebration of Mercedes-Benz 125 years, here is the full version of their  “Welcome” Super Bowl ad featuring Diddy, which is expected to air during tomorrow’s Super Bowl. Diddy’s getting car jacked. Ha! ru Sidebar: Diddy Kicks Off Super Bowl Weekend

Following months of speculation, Wale confirms that he’s now signed to Rick Ross’ Maybach Music Group. Though the label is currently in a bidding war, he will still be managed by Roc Nation. Congrats!

With the Conjure flowing, his boo Eudoxie by his side, Ludacris took to Beamers last night with Jermaine Dupri on the wheels and kicked-off his Super Bowl weekend Dallas. Here’s what Exclusive Access caught.

Consequence unleashes his Havoc-produced track and brings his screening of his new mixtape to a closure. Havoc is by far one of the most underrated producers around. Movies on Demand 2 coming soon. xxl Previously: “Money Talk”

[vodpod id=Video.5509204&w=425&h=350&fv=] Everybody is in the Lone Star State for the big game on Sunday, including the Maybach Music Group. Here Rozay, Khaled, Wale and the rest of the crew arrive in Dallas and party at the Wish Utra Lounge.

[vodpod id=Groupvideo.8405250&w=425&h=350&fv=] During Maino’s recent visit at DJ Green Lantern’s Invasion Show, he recounts his encounter with his Twitter hater and how he approached the situation. Hey, it’s Twitterrr!

50 Cent has made Grand Rapids, Michigan his second home ever since he shot his movie Gun. Well for this month’s latest issue of Grand Rapids magazine, he shares the cover with Things Fall Apart producer, Randall Emmett. Issue on stands now. thisis50

This version of Cee-Lo’s track from The Lady Killer replaces Earth, Wind & Fire’s Phillip Bailey with the golden voice of Melanie Fiona. You’d be a fool not to like this.