There’s a body in the trunk and it’s Big Sean who’s kidnapped and abducted by a crazy couple. Directed by Ellis Bahl, this visual is super violent and creepy. What’s the message to the madness? Infidelity comes with a heavy price. And it ain’t nothing nice. Dig a hole.—YN
Here’s another one with Mustard on the beat, heaux. Sounding like a young R. Kelly, LA’s Ty Dolla laments his girl problems over a finger-snapping groove. Yeah he’s overly suspicious but he don’t trust these bitches. Even Bobby Ray can relate. Pimpin ain’t easy. But it sure sounds good.—YN
DJ Mustard is the hottest producer in hip-hop and this is his masterwork. Along with YG, the dynamic duo carve out the new West Coast sound. But “My Nigga” is a platinum smash based off the ATL connection. Rich Homie Quan’s hook is stirring and Young Jeezy adds the OG stamp of approval. Fuck a clean edit, my hitta. “My Nigga” is the shit.—YN
While we impatiently waited for the final version of “Trophies”, Drake hit us with an uppercut that solidified his status as rap’s top shotta. How this guy continues to turn shit to sunshine? We’ll never know. Aubery takes an obscure Soulja Boy mixtape track into “Started From The Bottom” the sequel. So many quotables. So many fixin’s. Dig in.—YN
We don’t give a fuck about your favorite MC’s feelings, Mrs. Carter got the hardest hip-hop record out. This ain’t just a ladies anthem, it’s something like a phenomenon. Tell that couch potato to hit the club and watch what happens when the DJ drops this one. Pandemonium! Yeah Hov’s on the joint, but this is B’s party. An R&B chick with the top Rap Radar tune? Read it and weep. It’ll be alright. New rules!—YN
Ruthless records.
Count it up.
Industry is shady. She need to take it over.
We can all relate. This is the sound of Aubrey’s two middle fingers goin up in the air against the detractors who thought the kid from Degrassi would never make it in the rap game. So many quotables including “Hold my phone” and a dash of classic Ma$e swag, make this an undeniable anthem. “Worst” is the best. —YN
Can’t say Yo Gotti ain’t put that work in. After over a decade of making music, the self-proclaimed “King Of Memphis” is finally getting the rap star treatment. Inking a deal with LA Reid’s Epic Records, Gotti released I Am in the fourth quarter of 2013. Just like the big dawgs in the rap game do it. Gotti doesn’t show up empty handed though. Featured guests enhance his succinct songs. Rich Homie Quan provides the poignant chorus to “I Know”. […]
The style and skill are on a par with the exaggerated musicality. I tried to understand the message of the song. I think it's about a person who thinks they can do a series of things that may be beautiful or "powerful," but in reality it's nothing of the sort. People are like chickens that eat each other and don't know that they're raised and live only to be eaten.