A lil’ past 3:30 p.m. EST, 50 appeared on Alex Chung’s afternoon program. Fif plugged his new products and gave some advice to an audience member. After the jump, he beats the shit out of piñata in celebration of Alexa’s birthday. Go-go-shorty.  

[vodpod id=Groupvideo.3841409&w=425&h=350&fv=] Sasha Fierce emerged this afternoon at the European Awards and performed “Sweet Dreams”. Don’t let the bed bugs (or other artists) bite.  

[vodpod id=Groupvideo.3841286&w=425&h=350&fv=file%3Dhttp%3A%2F%2Fwww.three21media.com%2Fvideos%2Fuploads%2F0aPzOyVS3mPLvhjTeLdr.flv%26image%3Dhttp%3A%2F%2Fwww.three21media.com%2Fvideos%2Fuploads%2Fthumbs%2F0aPzOyVS3mPLvhjTeLdr.jpg%26config%3Dhttp%3A%2F%2Fwww.three21media.com%2Fvideos%2Fconfig.xml%26link%3Dhttp%3A%2F%2Fwww.three21media.com%2Fvideos%2Fplay.php%3Fvid%3D390] Another body found in part 2 of Meth, Ghost, and Rae’s The Wu-Massacre. Bring da ruckus…and a toe tag. Props: Three/21 Media Previously: Part 1

[vodpod id=Groupvideo.3841256&w=425&h=350&fv=] This afternoon, Jigga won a MTV Europe Music Award for Best Urban Artist. Instead of thanking the usual suspects, he addresses the tag placed upon his trophy. Those that confine you, can define you. After the cut, check out a performance of “Empire State Of Mind.” Pt. 1. Not 2. Heads Up: Jimmy

Inside Chung King Studios, Tha Doggfather calls up the O.G. Ice-T and invites him to his gig at the Nokia Theatre last week. Ice-T asking about a guest list? Pssh, only blue carpet treatment over here pimp. After the jump, get high with Snoop, Nipsey, and Problem.

[vodpod id=Groupvideo.3840821&w=425&h=350&fv=] Last night on Nightline, cameras followed Fif to his old barrio in Q.U. and chronicled his rise from the corner to the corner office. Yep, Queens get the money. ABC

Here’s behind the scenes footage of Slaughterhouse’s video, “Microphone” in Phoenix and Tuscon, AZ. No black Yukon’s here, but these guys are sharp with game.

In this clip, Lonnie speaks on his fellow Chi City brethren, Kanye. He discusses their relationship as well as how Yeezy influenced him to be less humble. Let’s just hope that does not lead to any award ceremonies crashes.

Hov changed the setlist and came out to BP3’s intro last night at Alexandra Palace. Coincidence. Think not. Ha!

You witnessed the Alc-Just Blaze beat battle, well here’s a look at J-To-Tha-Mwah doin’ his one-two thing that night. Check out TeamJadaTV uploading footage way quicker than before. It’s shaky but we’ll work with you. We gon make it.