Surrounded by a bunch of bottles and models, DJ SNS’ baby boy keeps the party turn’t up in his new video. If you haven’t already downloaded his mixtape, grab it while supplies last here.

From the beach to the Hollywood Walk of Fame, Cassie’s rolling like a star with Rozay in her brand new video. Off her upcoming mixtape, RockaByeBaby on April 11. Directed by Alex Nazari.

Wiz isn’t letting off the videos for O.N.F.I.C. Recently, he shot his latest piece and this is how it all came together. Better clear the runway. hhnm

While in NY last week, ScHoolboy Q made his rounds over at Shade 45. Above, he kicks a freebie during Tony Touch’s Tuesday evening show. After the jump, is his appearance on DJ Whoo Kid’s.

Snoop and his daughter Cori B increase the peace with Drake in their new visual aid. The track will appear on Snoop’s album Reincarnated which arrives on April 23rd. In regards to the song, Snoop says: “It’s a powerful song and we hope to spread a positive message that hits home with people. We’ve seen too much bloodshed involving guns and we want to prevent the next incident from happening. That’s what’s it all about, trying to bring awareness and push love […]

He’s the Black Branch Rickey. Today, it was announced that Jay-Z has partnered with CAA to launch Roc Nation Sports. The agency’s first client is New York Yankees second baseman, Robinson Cano. According to ESPN, if Hov decides to become a full-fledged sports agent, he would have to forfeit his ownership of the Brooklyn Nets. Says Mr. Carter: “Because of my love of sports, it was a natural progression to form a company where we can help top athletes in […]

Tune has his eyes set on the bosses lady. And in Nicki’s latest motion picture, her and Weezy plot their way towards the jackpot. Looks like the goods are stashed in Nicki’s bikini. Directed by Benny Boom.

Last night, Janelle Monáe touched down with The Roots on the Late Night With Jimmy Fallon. Above, she pays tribute to the late Jimi Hendrix with her rendition of “Little Wing“.

The GZA is no stranger to the classroom or science. The Genius was recently tapped by Columbia University’s Dr. Chris Emdin and his program which uses hip-hip-hop to teach science. “The people who most embrace hip-hop culture are the same populations who are most disinterested in school and disinterested in science. To me, the markers of success are the students who see themselves as scientists, who are having conversations about science, Emdin said” GZA also tells CBS : “The goal is just to awaken the […]

It’s 5 a.m. in T-Dot, and Aubrey keeps it moving at the city’s Beach Blast for his latest visual. No need to bring sand to the beach, there’s plenty of it here. Your serve. That might be like my first viral video. Doing it for the city this time around. Well every time but this time especially. ovo