In this short-film directed by Zeno Jones, we follow Big Sean through his many travels during his Hall Of Fame album’s creating process. Guests include Wiz Khalifa, Common, J.Cole and more.

For all the Gz and Hustlers worldwide, Wais P puts is bezeled cup to the sky in the latest visual off Statik Selektah’s Extended Play. Pimp on, playas and playettes.

If history has proven anything, it’s that rappers never retire. But to hear N.O.R.E. tell it, he’s ready to put the mic down after his next album Melvin Flynt 2 and focus on becoming a rap CEO. Say what, what?!

This sure is getting out of hand. Hours after Jimmy Kimmel‘s response to Kanye, paparazzi confronted him outside of his house at 4.AM. Luckily, no physical altercation took place.

To coincide with his new venture, The Beamz, which allows users to create music with the movement of hands and laser light, Flo introduces the project with an accompanying new video. Pretty bright, huh?

Premiered on Ellen, Queen Nicki runs through her kingdom before getting sprayed by her latest, fragrance, Minajesty. The ad is directed by David LaChapelle.

The crown always is up for grabs. So in Pusha T’s new dark film in support of My Name Is My Name, he’s comes swinging for the title. Album drops October 8. Pre-order the album on iTunes now.

Rihanna visited British show Alan Carr: Chatty Man this evening. Aside from discussing her mullet cut, touring, clothing line and more, she performed her new single, “What Now”.

Making their rounds in L.A.’s Fairfax district, Kid Ink and Casey Veggies shop til they drop at the DOPE and Pea’s N Carrot’s store. No layaway, just a free video giveaway.

Killa Kyleon is just one of the few to try their hand over Drake’s “Pound Cake”. And today, he follows it up with his accompanying video. Put’cha cups up. His Freestyle Friday tape is next on his menu.