Guess Kanye has come up with a new marketing strategy to promote his untitled album. Besides joining Twitter today he also performed new material a capella at their corporate HQ. Sound familiar? Facebook one day, Twitter the next, I’m afraid of what Mr. West will do next. UPDATE: Same clip but vocals a lil clearer here. illroots

[sparkart-clique site=”rap_radar” video=”cassidy_freestyle”] Before Fat Joe rocked the crowd, Cassidy performed some of his notable hits and recited an acapella freestyle. Getcha tape decks ready!

Does this guy ever stop touring? Wiz is hitting the road again this fall with his 55 city Waken Baken Tour. Guest appearances include Yelawolf and Big K.R.I.T. Check him out when he’s coming to a town near you and pre-order tickets here.

[sparkart-clique site=”rap_radar” video=”fat_joe_and_friends”] Joey Crack brought some special guests to The Darkside last night at S.O.B.’s. Joell Ortiz kicked things off and channeled Big Pun with “Twinz (Deep Cover 98)”. Afterward, Joe brought out Redman, Diamond D,  Buckshot, Jeru the Damaja, Mic Geronimo, M.O.P. and capped it off with DJ Premier. If you missed out, kill yourself…or watch the video above.

This is more like spoken word, but Wale reps for the ladies one time on this new tune. Lack of ambition, so wack. honey

My dudes Mel D. Cole and Ernest Estime came through last night with some great shots from last night’s show at S.O.B.’s. Thanks to Crack, Vado, Cassidy and the gang of guests who came out. Good times.

Joe Beezy enters Royce’s world and drops a few bars over his spaced-out track. We come in peace. Pause. thi

Puff and the Diddy bunch cover VIBE‘s 15th annual Juice issue. The mag hits newsstands on August 16th, but VIBE has an excerpt below. Dr. Dre said that the last beat that floored him was “All About the Benjamins.” How does that make you feel? It’s humbling. I was in the studio with Dre the other day. He started working on a record for me. Watching him as a producer is watching greatness. We had a lot of similar traits. […]

Curtis stopped by to chat it up with the ladies on The View earlier today. He spoke on the transition of his hustler days to music, his film Twelve, and shows off his new tattoo-less arm. heads up: hhnm Sidebar: On the set of Lloyd Banks’ “Any Girl”

It’s official: Mr. West has changed the title of his upcoming album. Now how do we know this? Well the man himself joined Twitter today and told us. Heaven help us all.