[vodpod id=Groupvideo.3465133&w=425&h=350&fv=] Rocawear 80 mil, like, 18 months. Celebrating a decade in business, Memphis Bleek, Joy Bryant, Larry Johnson (no, not that one), YN and others speak on the brand’s longevity. You can bullshit with rap if you want, muhfuckas! *Do the Dame Dash dance one last time* Ha! Props: ICE Sneak Peak: The Founder and CEO of this Rap Shit Rap Radar.

[vodpod id=Groupvideo.3464811&w=425&h=350&fv=] Hear it straight from the horse’s mouth. Mo’ darts after the cut. Props: T3Beast

[vodpod id=Groupvideo.3464423&w=425&h=350&fv=] Scrappy and Luda bring the Heat in this new visual. Money isn’t everything. Wait, actually it is. Props: UHTN x OS

Commercially, Blackout 2! was unfairly overlooked. Hopefully, Cliff and Reggie’s new clip will shed some light to those still left in the dark. Pardon the weed carriers and support that real rap stuff. Props: HHNM via WSHH

Look who’s fresh dressed like a million bucks. With today marking the official end of Summer, Jimmy Jazz announced that J.Cole will be the centerpiece of their Fall Fresh Campaign. According to the press release, the campaign will stretch from New York to Illinois and tap over 80 Jimmy Jazz locations. Told you, he’s focused man. Previously: J.Cole Interview With ABC News

Here’s a backstage pass to Snoop’s recent gig in Pittsburgh, PA. Easy on the language Kurupt! Check back all week for more exclusive audio footage. Welcome aboard, Doggfather.

In memory of Roc Raida, here’s a classic mix he put together of breakbeats inspired by Kid Capri’s legendary mixtape of the same name. Thanks to DJ Wonder for the tip. Download here. Props: Domeshots and Fat Laces

Light-skinned Jermaine tells ABC News that he’s in the zone like the homie 2-3. “LeBron does everything. He can shoot, he can pass, he can handle the ball, he gets rebounds … That’s how I feel, whether its lyrics, or flow or beats. I just feel like I’m a renaissance man, like I’m revolutionizing the game. There’s been people who’ve rapped and produced—like Kanye—but I don’t feel like on the rapping side there’s ever been a producer who can rap […]

The Thorntons cover 1/3 of the next issue of Complex. Speaking with journo Damien Scott, the brothers touched on their musical palettes and how their Play Cloths line came out of necessity. After the jump, check out a behind the scenes look from the shoot.

My Italian is a bit rusty, but apparently Dr. Dre has teamed up with Hewlett-Packard to create a limited edition laptop. No word on availability or price point, but be prepared to pay like you weigh. Sidebar: Lady Gaga’s all ears.