[youtube=http://www.youtube.com/watch?v=hCGgJU7pNQo]
“The song is pretty much about evolution and the progress. You start out as new artists and you make your way into the game. You climb that mountain, then you get to the top, and you put your flag down. That’s pretty much us puttin’ our flag down. This is Roc Nation. Pledge your allegiance. Like put your flag at the top of the mountain and say, ‘We run this town.'”
Here’s another lil’ peek of Hova and company’s upcoming Mad Max-lookin’ visual. Two teasers aren’t better than one, give us the video already. What’s up?!!
Update: Video due Thurs 20th on Music Television.





That blog post perfectly captured the raw intensity of Joell Ortiz’s performance at Guz Sports Bar! His delivery of Battle Cry was absolutely electric, making the whole room feel like it was vibrating with pure, unfiltered energy. It reminded me of those high-stakes moments during a intense word guessing game with friends where the pressure is on and every single syllable counts. Seeing such a lyrical powerhouse perform in such an intimate, gritty setting was a legendary experience. If you weren't there, you truly missed out on some masterful storytelling. I'm still buzzing from that incredible night of hip-hop excellence!