Richie Cunningham Ron Howard talks to EW (No Elliott Wilson) about his appearance in Jaime Foxx’s video, “Blame It“.
“We were at the inauguration, and there was this tent full of showbiz people and their families. Jamie came over and said, ‘Hey, I’m shooting a video in L.A., will you come by?’ I was picturing a sort of ‘We Are The World’ thing. So I showed up, and Jamie said, ‘It’s this party scene, and you’re going to drive up with Jake Gyllenhaal and Forest Whitaker and me. The only thing is that you’ve got to wear your party face.’ I said, ‘I don’t think you want my party face, because this is it . That may not be what you want.’ Jamie and the director, Hype Williams, said, ‘No, we want your game face, very serious.’ So we’re getting ready to roll and all we hear from the director is, ‘Uh, hey Ron, no smiling, remember, real serious, real serious,’ and, ‘RON, NO SMILING, NO SMILING,’ and, ‘RON, NO SMILING!’ and, ‘ACTION!’ So we did that a couple of times, and then we went in and sat with the girls and toasted champagne. I had no idea what in the world it was or what I was doing. I do not have a secret night-clubbing side. I’m the opposite of a big pimpin’ kind of dude. Probably the last time I was in a club was doing research for Night Shift in 1981. Discos, they were called then. When I saw the finished result I did ask around: ‘Is it okay that I did this?’ I mean, I am one of the whitest men in the world. I like singer-songwriters. But I thought it was funny that I was in it. Jamie sent me a case of champagne and I asked him if I could now blame everything on the a-a-a-alcohol. I haven’t heard back from him on that.”
[…] The music video for “Certified” pairs sleek cinematography with Café’s gritty bars, delivering a polished yet raw aesthetic. Set against an urban backdrop that reflects the rapper’s New York roots, the visuals capture the authenticity and charisma that have defined Red Café’s career. Each scene is a nod to the resilience and ambition that has kept him relevant in an ever-changing music landscape. […]