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Directed by actor Larenz Tate and featuring D. Woods, Ludacris’ cognac brand Conjure is the drink of choice in its newest commercial.

As a warm up to the release of Squarians Vol. 1 this Friday, XV and Squarians’ Freddie High RSVP to Dom Kennedy’s underground shindig.

Hit Boy’s production takes a back seat on the latest leak from Kendrick’s debut. “Freestyles” are usually reserved for mixtapes and this probably should’ve been too. good kid, m.A.A.D city drops on the 22nd. Pre-order here.

Are veteran MCs trying too hard? Well, for the inaugural episode of Life and Times‘ “The Truth”, our Elliott Wilson gives evaluations of LL Cool J’s “Ratchet”, Fat Joe’s “Instagram That Hoe“, and Eve’s “She Bad Bad”. Unfortunately, none of these are easy on the ears.

Gucci puts a toe tag on his enemies for his new video featuring Trae Tha Truth and protege Young Scooter. Make way for the Trap God in two days.

Don’t attempt to adjust your player. In slow mo, Hov puffs a cuban with a glass of his D’USSE VSOP for the cognac drink’s new ad. Cheers.

Love can be deadly. But for The Man With The Iron Fists‘ latest leak, Talib Kweli and Res have it their way anyway. Soundtrack in stores October 23. Cop the deluxe version here. Film hits theaters November 2. hhnm

There’s more room on the executive side of Def Jam. Today, the company announced that producer Dallas Austin will fill the role as the Senior Vice President of A&R at Island Records. “I am truly honored to be working with the most cutting-edge and creative artists in the business,” said Mr. Austin.  “I am inspired and excited every day by this amazing and diverse roster and by the leadership and vision of Barry Weiss, Steve Bartels and the IDJ team.  […]

[youtube-http://youtu.be/cPa76DrWiUE] It’s politics as usual as Jay-Z gives an endorsement for President Barack Obama’s re-election. The second round of debates takes place tomorrow at 9:00 PM EST. Rock the vote November 6th.

Stuntin to the max with Weezy, T.I. drops his new single produced by Rico Love and Earl & E. The video’s been shot and will be released October 22. Trouble Man arrives December 18.

Maino and his cosa nostra packed Sway’s morning show and invidually took turns rapping over the “Stay Schemin” beat. If you haven’t yet, download The Mafia mixtape here.

Buckle up, ladies. MMG’s Masspike Miles is preparing to take off with his next EP, Skky Miles 2: Cozmic Cloudz, and it arrives today with his new duet featuring Gunplay. xzone

Last month, the “Chopped & Screwed” pioneering record company earned its way to the library of Rice University. As part of the Kinder Institute for Urban Research, the memorabilia from the Houston label will display the origins and their achievements for students. “We are delighted to be able to initiate this effort with the materials brought to us by Swishahouse,” Anthony Pinn, the Professor of Humanities and Religious Studies that created and taught a course at Rice on religion and hip-hop culture with […]

Cons recently chatted with the folks over at Montreality and revealed the title of his sophomore set, Start Your Own Business. At the 6:16 mark, he then kicked a rhyme. Movies On Demand 4 coming soon.

All for the love of money, Kurupt and RBX bring forth their new collaboration off Kurupt’s upcoming mix, Money Bitches Power on November 7. hhnm

What he look like? Another rapper arrested. Yesterday, DJ Paul was cuffed in NYC when a taser was found during a search for having an open container of alcohol. He was booked on a misdemeanor charge. According to AHH: As DJ Paul was being booked, police officers allegedly took photos with him and singing the chorus to his hit single 2005 single “Stay Fly” featuring Young Buck and Eightball & MJG.

Over the weekend, MTV kicked off their new series This Is How I Made It with Tauheed Epps, better known as 2 Chainz. As the title of the show suggests, Chainz chronicles his journey to the the top of hip-hop’s food chain.

Queens gets the money and a new video. Nas’ baby bro Jungle compiles clips for a street version of “Queens Story”. The clip is crudely produced, but it’ll do for now. Cop Life Is Good here .

More trouble for Scottie. TMZ reports that the producer is wanted by Florida police for failing to pay $28,300 in child support, a missed court appearance and skipping a $4,000 bill at a Beverly Hills hotel. Last February, he was arrested in Las Vegas for possession of cocaine.