This perfectly captures the evolution of SaaS sales models. The product-led growth approach is far more aligned with modern buying behavior. Today’s customers want autonomy and transparency, not pressure. Letting them test the product reduces risk perception and increases confidence. The Ikea comparison makes this strategy simple yet powerful. Trolley Museum

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Loved this RR Exclusive foreword excerpt from The 50th Law! It really highlights fearlessness in decision-making—something advokater familierett deal with daily when guiding clients. The insights here resonate beyond business, showing how audacity and strategy intersect, making it a must-read for anyone, including advokater familierett.

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