In celebration of the NY Knicks’ 2012-2013 season last night at the Beacon Theatre, Swizz Beatz headlined an event and introduced the team’s new theme song. Page 31 has the recap.

Lil B brought his ball skills to Aptos High court yesterday for the final cut of the Golden State Warriors D-League team. The tryouts were open to anyone willing to spend $100 including a 76-year-old. Talk about balling to you fall.

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Directed by actor Larenz Tate and featuring D. Woods, Ludacris’ cognac brand Conjure is the drink of choice in its newest commercial.

As a warm up to the release of Squarians Vol. 1 this Friday, XV and Squarians’ Freddie High RSVP to Dom Kennedy’s underground shindig.

Hit Boy’s production takes a back seat on the latest leak from Kendrick’s debut. “Freestyles” are usually reserved for mixtapes and this probably should’ve been too. good kid, m.A.A.D city drops on the 22nd. Pre-order here.

Are veteran MCs trying too hard? Well, for the inaugural episode of Life and Times‘ “The Truth”, our Elliott Wilson gives evaluations of LL Cool J’s “Ratchet”, Fat Joe’s “Instagram That Hoe“, and Eve’s “She Bad Bad”. Unfortunately, none of these are easy on the ears.

Gucci puts a toe tag on his enemies for his new video featuring Trae Tha Truth and protege Young Scooter. Make way for the Trap God in two days.

Don’t attempt to adjust your player. In slow mo, Hov puffs a cuban with a glass of his D’USSE VSOP for the cognac drink’s new ad. Cheers.

Love can be deadly. But for The Man With The Iron Fists‘ latest leak, Talib Kweli and Res have it their way anyway. Soundtrack in stores October 23. Cop the deluxe version here. Film hits theaters November 2. hhnm