K.R.I.T.’s reliance paid off last year with his self-produced mixtape, Return Of 4Eva. When necessary, the Mississippi native curtailed his sound from ’90s boom bap (“Rise & Shine”) to contemporary bounce (“Return Of 4eva”).  He kept trunks rattling with”Sub” and “Country Shit (Remix),” but moved listeners on cuts like “Dreamin” and “Lions and Lambs.” With his debut, Live From The Underground on the horizon, it’s only a matter of time until the mainstream takes notice.

[vodpod id=Video.15942070&w=540&h=350&fv=] I always feel like somebody’s watching me. And with Alchemist and Oh No’s album dropping in 13 days, here’s its latest promo of random clips by Jason Goldwatch. Pre-order Vodka & Ayahuasca here.

2 Chainz will make his first appearance on the 30th at S.O.B.’s in NYC. Tickets are nearly sold out, but every day until showtime, we’re giving away a pair. First person to email us at [email protected] with your full name and #Similac in the subject wins. Doors open at 7:30. You can still buy tickets here. UPDATE: Contest cover. Congrats Jesse.

After a brief hiatus from the game, Queen B made her return to reclaim her throne and released her fourth solo album. Yup, she’s still the hottest chick in the game and the chain’s been replaced with a wedding ring. Baby Blue Ivy’s momma experimented with different sounds on this go ’round, especially on the titillating “End Of Time”. She ran the female revolution on the lead single “Run The World (Girls)”, kicked up the funk a notch on “Countdown” but slowed […]

Even though Nipsey released The Marathon well over a year ago, he keeps the videos for it going with #5. It goes on and on and on. vlad

This dropped unexpectedly like bird shit a month before Rolling Papers and boy was it potent. This 9 track collection of tunes too good to apparently make the album have held up better than his disappointing CD. The funky “Phone Numbers” starts the party with guests Trae Tha Truth and Big Sean bearing gifts. Sean Don sticks around for the bangin’ “Gang Bang” and Chevy Woods goes hard for his squad on the Lex Luger-produced “Taylor Gang.” But it’s the […]

Welcome to the forest of the leaders. Ty Kidd Previously: Gettin’ Mine

After disbanding Floetry and leaving Dr. Dre’s Aftermath Entertainment, Marsha took matters into her own hands. She appeared on a string of hip-hop cuts and finally released her debut. Hell hath no fury like a Songstress scorned, which makes a song like, “I Hope She Cheats On You (With A Basketball Player)” so entertaining. She submits to vulnerability (“You Hands”) and handles splitsville like a true champ (“The Break Up Song”). She revamped MJ’s “Butterflies” while Just Blaze’s fairy dust-coated […]

Praise the Lord. One half of the Thornton Brothers has ventured off to focus on his own career. While Malice was gettin’ closer to the man above, Pusha Ton officially got down with G.O.O.D. Music and dropped a mixtape of his charming coke raps. Mixing his hood tales with the glamorous life, Pusha gave fans our first taste with the glorious “My God”. Like in the Clipse days, Pusha got in tune with the Neptunes sound on “Raid” with 50 Cent, but […]

[vodpod id=Video.15941873&w=540&h=350&fv=] Just like Curtis, Christopher Bridges was also at the CES convention in Vegas where he unveiled his “Party In A Box”. In the film, Luda spoke on SOUL By Ludacris headphones with Jessie Cantrell. In other related news, Luda plans to shut down Straits in ATL to focus on his upcoming Chicken & Beer restaurant. spike