Although Pharrell recently launch his own liqueur, he was commissioned for Smirnoff’s new “Start Pure” ad campaign. The viral also features N.E.R.D.’s “Truth Or Dare”. hhnm via neptunes.org

If you’re still waiting on that new Kid Cudi mixtape, fuggedaboutit. Cudder took to his tumblr yesterday to announce he’s leaving, A Man Named Scott alone to

David Guetta’s new album is hitting stores next week and he’s got a ton of features including this track with Nicki Minaj. Nothing But The Beat hits stores August 29th. hhnm Previously: “Where Them Girls At” which also features Onika

Despite

This has to be one of hip-hop’s greatest and longest standing urban myths. Swizz Beatz recently broke down his extensive discography with Complex. While discussing “Down Bottom” he denied getting sued by Casio and revealed his weapons of choice. The sound module comes with sounds programmed in it already, so I was just looping the sound modules. Then, of course, people spun it out of control like I got sued by Casio. I was like,

In the cockpit of a shiny Benz, Royce rides through Times Square for his new music video. Unfortunately, Em isn’t riding shotgun. At the 2:15, Nickle switches the beat and compiles footage from his recent show at S.O.B.‘s.

Over Jeezy’s “Shake Life”, Bleek takes a step back and looks at his life as a whole. Don’t front, this is one of his best freestyles in a min. kushgang

Murda’s underground hit gets a makeover with a gang of NY’s heavy hitters. Fair warning though: French has the weakest verse. thanx: fred bear

Charles Louboutin

[vodpod id=Video.15305383&w=540&h=350&fv=%26rel%3D0%26border%3D0%26] Inspired by the upcoming movie, Colombiana, Terius gives us his new single in its video form. His new project, 1977 drops on August 31st.