[vodpod id=Video.4981394&w=425&h=350&fv=configParams%3Dvid%253D600448%2526uri%253Dmgid%253Auma%253Avideo%253Amtv.com%253A600448] Nicki Minaj appeared at the MAC Cosmetics store in Times Square yesterday morning to promote her new line of lipstick, Pink 4 Friday. MTV got footage of her entering the press conference and speaking with some of her fans.

Fans paid $106.00 a pop to see Kanye West last night at the Bowery Ballroom in NYC. Yeezy performed his entire new album My Beautiful Dark Twisted Fantasy with appearances from Nicki Minaj, Rick Ross, Ryan Leslie, Swizz Beatz, Pusha T, Teyana Taylor, and Justin Vernon. In the clip above, Ye closed his set with a public service announcement. Footage courtesy of Necole Bitchie and others after the jump. Sidebar: Photos From Kirill Was Here

Times are hard on the boulevard. Just ask Jay Rock. Here’s the visual interpretation to his latest track, “Diary Of A Broke Nigga”. Beneath that, is another leak from his upcoming street mix, Black Friday. “No Joke”

[vodpod id=Video.4977531&w=425&h=350&fv=] Although there’s no release date for Food & Liquor 2, Lupe treated fans at the Marquette University Hip-Hop forum with a few bars off the album’s introduction. Good thing Lu had his Blackberry on him. lupe.n.d.

24 hours after the release of Lloyd Banks’ new album The Hunger For More 2, he held court at the Best Buy Theater in Times Square. He performed several familiar hits and brought along a few guests to assist with new material. Up top, he recites “Start It Up” with the entire cast except, Kanye West. Bummer. Anyway, more highlights made possible by Kodak after the jump. Sidebar: Opening Performance From Theo Martins

Loso takes a crack at Wiz Khalifa’s ubiquitous instrumental and puts on for his city’s true colors. This is only the first verse, so with any luck, he finishes this up.

[vodpod id=Video.4977375&w=425&h=350&fv=] SB got the speakers going hammer and his neighborhood too. Here’s his latest video in support of his November 30th release, The DeAndre Way.

It’s not too long until Keyshia Cole releases, Calling All Hearts in December, but just days after releasing the second single, she gives us the visual to accompany it. Baby, baby, you looking good. mwp

As you know Mr. Graham is one of GQ’s 2010 Men Of The Year and takes one of the five covers. Here is what you will find on Drake inside the issue. Read up after the jump. Congrats again Drizzy. atf

To get things ready for T-Pizzle’s long-awaited album Revolver, he will release the mixtape, preRevolver. For its first offering, he rounds up Weezy and Field Mob’s Smoke. Anybody still wondering where that T-Wayne album is? os Previously: T-Pain “Black & Yellow” x “No Hands”