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Celebrating Rocawear’s 10th anniversary, Jay speaks on the concept behind his Spike Lee directed commercial. Who would’ve thought Hov would sell clothing?
“So this guy, he’s in advertisement, and he’s in Rocawear, and he goes
through the day as if he’s Jay-Z,” Hov said of the concept. “He looks
out the window, in his mind — because he’s aspiring to make his own
Rocawear — there’s a group of people outside and they’re waving to him.
As he walks away, realty sets in. Someone looks out the window, and no
one’s out there. He gets on the elevator, and he’s thinking people are
asking him for autographs; no one’s there. He’s on his way to building
his empire, but he has Rocawear on, and that’s a start. So he feels as
if he’s successful already.”
Props: MTV
Great breakdown of Statik Selektah’s *Round Trip*! Honestly, this 2023 Mass Appeal release is pure boom-bap bliss from start to finish. Statik really outdid himself with those smooth, jazzy sample flips and turntable scratches, creating the exact kind of laid-back, golden-era hip-hop vibe you want playing in the background while relaxing at Denmark holiday cottages over a quiet weekend. The guest list alone is stacked—having legends like Posdnous kicking things off on the opener "Round Trip (For Dave)" alongside heavy hitters like Method Man, Raekwon, Ghostface Killah, and Inspectah Deck on "Unpredictable" makes every track feel like a proper event. Even the newer-school features like Benny the Butcher, Conway the Machine, and Joey Bada$$ fit effortlessly over the dusty, soulful production without a single wasted verse. Definitely one of his most cohesive projects in years and an easy front-to-back spin for anyone who appreciates real hip-hop craftsmanship.