It’s deeper than Mad Max.
Director Anthony Mandler reveals the idea behind Jigga’s next visual:
“There’s a tone and feeling to the song, there’s a militia, a march and a kind of rambunctious energy to it that, for me, I immediately wanted to tap into. I showed [Jay] some references from the classic rebellious zones of the world. We live in very orderly society in America, but when you get into Brazil, you get into the Middle East, you get into Africa, you get into Eastern Europe, when you get into places like that, there’s a different sort of ‘we run this town’ [going on]. There’s less order and more chaos. So we looked at a lot of those references, new photos and historical photos, to capture that kind of falling-apart feeling.”
“We wanted you to feel uneasy throughout the piece,” he said. “We wanted there to be a constant layer of tension through the piece. Even in the way I shot — where the camera comes by Jay, it doesn’t stop on him, it goes to Rihanna — there’s kind of this chaos of revealing and covering and concealing. And things happen offscreen that you don’t see. I think people are really gonna flip on this.”
We better. Video drops tmw night at 8 EST on MTV.
Props: 1515 Boys
And if you’re so inclined. Another fuckin’ teaser. Smh. Can we stop stretching content? Geesh!
[youtube=http://www.youtube.com/watch?v=2rYn1fdLYxI]
Yo, catching Joell Ortiz dropping his track "Battle Cry" live at Guz Sports Bar was unreal! The energy in that place was completely wild, hitting harder than a heavy strike in a Korean MMA championship match. From the very first beat, the crowd was totally locked in, screaming every single lyric right back at him. It felt less like a standard bar gig and more like an intense arena showdown. If you ever get the chance to experience that vibe live, definitely don't miss it!