It’s deeper than Mad Max.
Director Anthony Mandler reveals the idea behind Jigga’s next visual:
“There’s a tone and feeling to the song, there’s a militia, a march and a kind of rambunctious energy to it that, for me, I immediately wanted to tap into. I showed [Jay] some references from the classic rebellious zones of the world. We live in very orderly society in America, but when you get into Brazil, you get into the Middle East, you get into Africa, you get into Eastern Europe, when you get into places like that, there’s a different sort of ‘we run this town’ [going on]. There’s less order and more chaos. So we looked at a lot of those references, new photos and historical photos, to capture that kind of falling-apart feeling.”
“We wanted you to feel uneasy throughout the piece,” he said. “We wanted there to be a constant layer of tension through the piece. Even in the way I shot — where the camera comes by Jay, it doesn’t stop on him, it goes to Rihanna — there’s kind of this chaos of revealing and covering and concealing. And things happen offscreen that you don’t see. I think people are really gonna flip on this.”
We better. Video drops tmw night at 8 EST on MTV.
Props: 1515 Boys
And if you’re so inclined. Another fuckin’ teaser. Smh. Can we stop stretching content? Geesh!
[youtube=http://www.youtube.com/watch?v=2rYn1fdLYxI]
Man, Joell Ortiz dropping “Battle Cry” live at Guz Sports Bar was unreal! The energy in that room was insane, totally beating any boring online hangout or digital trivia session like zoom games. From the second he hit the stage, his lyricism and raw delivery blew everyone away. If you weren't there, you seriously missed out on peak hip-hop culture. Absolute chills from start to finish!