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Celebrating Rocawear’s 10th anniversary, Jay speaks on the concept behind his Spike Lee directed commercial. Who would’ve thought Hov would sell clothing?
“So this guy, he’s in advertisement, and he’s in Rocawear, and he goes
through the day as if he’s Jay-Z,” Hov said of the concept. “He looks
out the window, in his mind — because he’s aspiring to make his own
Rocawear — there’s a group of people outside and they’re waving to him.
As he walks away, realty sets in. Someone looks out the window, and no
one’s out there. He gets on the elevator, and he’s thinking people are
asking him for autographs; no one’s there. He’s on his way to building
his empire, but he has Rocawear on, and that’s a start. So he feels as
if he’s successful already.”
Props: MTV
Man, this drop from Masspike Miles is seriously smooth from start to finish. The Road Less Traveled totally delivers on that signature R&B vibe, and the production choices across these tracks are just insane. It honestly feels more complete than a lot of full-length albums out right now. Tracks like "Devoted" with Bun B and the title track hit different when you are just cruising around the city late at night. If you are heading out to grab the physical copy or hitting up a late-night listening session across town, trying to flag down reliable taxi services can sometimes be a real hassle, so planning ahead definitely saves the mood. Overall, this project proves why he is such a vital part of the Maybach crew. Definitely keep this one on repeat for a while.