From the Champs store to the main stage, 2 Chainz laces up his kicks to help Adidas and Champs plug their new Fall/Winter 2012 season campaign. He’s got game.

During NYC’s Fashion Week, A$AP unexpectedly stormed SoHo’s Adidas store. If it slipped under your radar, here’s a recap of the surprise performance. Adidas’ 10th anniversary collection drops tomorrow.

With Nicki Minaj’s “Masquerade” providing

Not too long after inking her multi-million deal with Pepsi, more endorsements keep coming for Nicki. Most recently, Adidas has tapped YMCMB’s first-lady as the new face for their new 2012 Fall/Winter campaign. urbandaily

Bobby Ray’s back to bare his true colors for Adidas Originals and Champs Sports’

In support of the new adiZero Crazy Light shoe,

Along with Adidas, Big Sean and DJ Mo Beatz remix Sean’s Finally Famous with production from Bei Maejor, The Olympicks, Drumma Boy and more. Download it here. Trailer below. [vodpod id=Video.15603956&w=540&h=350&fv=] hhnm

Last year’s NBA MVP, Derrick Rose celebrated the launch of his Adidas D. Rose 2 sneaks at his Run With Rose event in Chicago and brought out the city’s own Common for a freestyle. fsd

Two Saturdays ago, DMC made an in-store appearance at the Adidas store in Queens Center Mall. After signing some apparel, he granted the Sneakerchange a brief interview.

Looks like Big Sean’s living up to his album’s namesake. This afternoon, he held a meet and greet at the SoHo Adidas Store in NYC. Before making his way into the store, he was engulfed by his fans. Let’s hope the same thing happens when Finally Famous drops on June 28th.