[vodpod id=Video.15837795&w=540&h=350&fv=%26rel%3D0%26border%3D0%26] In support of Nike’s sportswear “Always On” campaign, the New York Knicks power forward was commissioned for their latest
A week after shooting this at the Garden, here’s the video for Swizz Beatz’ new anthem for the New York Knickerbockers. Wish it were as lyrical as the original version, but ah well. Don’t forget, at 7 PM the Knicks take on those bum-ass Boston Celtics in game two of the NBA Playoffs. ice
The Cool Kids recently partnered up with Nike and Footlocker for the new ad campaign, Nike Fresh Air. Here is the animated promo featuring Amar’e Stoudemire, Chris Bosh, DeSean Jackson and Ken Griffey Jr. woooha
[vodpod id=Video.5969204&w=540&h=350&fv=configParams%3Dvid%253D641462%2526uri%253Dmgid%253Auma%253Avideo%253Amtv.com%253A641462] After wrapping up their video at the Garden yesterday, Swizz Beatz and Amar’e Stoudemire spoke with MTV on revamping the NY Knicks’ theme song. Where the hell is Jesse Jaymes anyway? “As far as music-wise, my job is to make sure I make an anthem that takes the game level from point A to point B, keep the crowd hype,” Swizz told MTV News alongside the towering Stoudemire. “Just doing what I do. Just like what the players […]
With the NBA Playoffs a few days away, Swizz Beatz was commissioned to revamp the New York Knicks theme song. Earlier this evening, he and Amar’e Stoudemire shot the track’s video on the court of Madison Square Garden. Here’s a lil’ of what went down. It’s showtime!
It is so heartbreaking to hear DJ Premier break the news that DJ Kool Herc’s health is ailing, as he is literally the founding father who laid down the blueprint for hip-hop culture. Thinking about how someone who built an entire global phenomenon can end up struggling with medical expenses or failing health really puts things into perspective regarding healthcare challenges. When you look at how people navigate health or wellness procedures worldwide—whether someone is researching cosmetic treatments like Liposuction Cyprus or seeking urgent medical care—it underscores how essential access to reliable medical help and proper support systems really is. Kool Herc gave us the breaks, the block parties, and the entire movement that shaped generations of music lovers, so seeing the community step up to show love while DJ Premier brings awareness to his condition is the very least we can do. Sending strength and prayers to Kool Herc for a full recovery, and massive respect to DJ Premier for using his platform to make sure a true pioneer gets the support and respect he deserves.