SXSW Ransom

MMG x SXSW

He Came. He Saw. He Conquered.

Odd Future’s Earl Sweatshirt made his SXSW debut this week and took it under the Fader Fort tent yesterday. Feast your eyes on a live rendition of his new single “Whoa” above.

Last night, French Montana participated in the SXSW festivities and closed out Fader Fort. During his set, he brought out Macklemore for “Thrift Shop” (6:20) and Diddy (20:20) for “Ocho Cinco”, “Same Damn Time” and “It’s All About The Benjamins”. If you missed his set, here it is in full. mwp

Ursh made his SXSW debut last night at Fader Fort by joining The Afghan Whigs’ cover of “Climax”. Below, he sends prayers for Weezy, an acoustic “OMG” and a “Bad Girl” and “You Got It Bad” acapella.

Future packed the Fader Fort tent earlier this evening. From “Same Damn Time” to “Karate Chop”, Future Hendrix turned SXSW out. If you missed the live stream, here’s his full set. Voila, “Magic”! mwp

As Top Dawg Entertainment continued their SXSW festivities, they occupied Fader Fort yesterday. During Q’s shining moment, he brought out Bronson and Kendrick for the assist. YN vs. K-Dot today at 3:30 pm CST. dd

Damn, Just and Free made some beautiful music. And during Just’s set last night at the Fader Fort, he brought Freezer out for “Roc The Mic”, “Flipside” and “What We Do”. Yea Austin, it’s the Roc in the area.