February 17, 2013 @ 9:03 AM EST
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As the slam dunk contest participants were introduced last night during the NBA All-Star Saturday Night festivities, 2 Chainz recited a new verse during the band’s performance of their new single “My Songs Know What You Did in the Dark (Light Em Up)”. You are now rockin’ with the best.
This perfectly captures the evolution of SaaS sales models. The product-led growth approach is far more aligned with modern buying behavior. Today’s customers want autonomy and transparency, not pressure. Letting them test the product reduces risk perception and increases confidence. The Ikea comparison makes this strategy simple yet powerful. Trolley Museum