Do you wanna ride? Well last night, Jay-Z hosted his Shawn Carter Scholarship Foundation carnival at NYC’s Pier 54. The Making The Ordinary Extraordinary event which cost $1,000 per ticket benefited educational efforts. Guests included Yankees’ Alex Rodriguez, the Foundation’s CEO and Jay’s mother, Gloria Carter and, of course, Gloria’s warrior, who briefly spoke on the event above.

Ain’t nothing sweet ’bout how I hold my gun, but Jay’s Rick Rubin-produced track off the Black Album is featured in the trailer for Frostbite Game Engine’s video game, Battlefield 3. Game in stores October 25. roc4life

[vodpod id=Video.15458136&w=540&h=450&fv=%26amp%3Bskin%3DMP1ExternalAll-MFL.swf%26amp%3Bembed%3Dtrue%26amp%3BadSizeArray%3D300x240%2C%2C%26amp%3BadSrc%3Dhttp%253A%252F%252Fad%252Edoubleclick%252Enet%252Fadx%252Ftsg%252Ewnyw%252Fnews%252Fdetail%253Bdcmt%253Dtext%252Fxml%253Bpos%253D%253Btile%253D2%253Bfname%253Djay%252Dz%252Dmakes%252Dannouncement%252Dabout%252Dnba%252Dnets%252D20110926%252DKC%253Bloc%253Dsite%253Bsz%253D320x240%253Bord%253D2742224859539419%252E5%253Frand%253D0%252E419476933311671%26amp%3Bflv%3Dhttp%253A%252F%252Fwww%252Emyfoxny%252Ecom%252Ffeeds%252FoutboundFeed%253FobfType%253DVIDEO%255FPLAYER%255FSMIL%255FFEED%2526componentId%253D135943694%26amp%3Bimg%3Dhttp%253A%252F%252Fmedia2%252Emyfoxny%252Ecom%252F%252Fphoto%252F2011%252F09%252F26%252F20110926JAYZDPP%255Ftmb0002%255F20110926095117%255F640%255F480%252EJPG%26amp%3Bstory%3Dhttp%253A%252F%252Fwww%252Emyfoxny%252Ecom%252Fdpp%252Fnews%252Fjay%252Dz%252Dmakes%252Dannouncement%252Dabout%252Dnba%252Dnets%252D20110926%252DKC%26amp%3Bcategory%3Dgood%255Fday%255Fny%26amp%3Btitle%3D20110926JAYZ%252Emov%26amp%3Boacct%3Dfoximfoximwnyw%2Cfoximglobal%26amp%3Bovns%3Dfoxinteractivemedia%26amp%3Bheadline%3DJay%2520Z%253A%2520NBA%2520Nets%2520Renamed%2520%2527Brooklyn%2520Nets%2527] During this morning’s press conference at the Barclays Center, New Jersey Nets co-owner Jay-Z revealed to Fox 5 that the team will officially change their name to the Brooklyn Nets in 2012-13 season. He also spoke on his concert series at the venue’s opening next September. Brooklyn, we did it! Press conference after the jump.

After Alicia premiered her new ballad at the MGM Grand Arena, Hov took over last night’s iHeartRadio festival and brought out Ms. Keys for “Empire State Of Mind”. Let’s hear it for Sin City. hhnm

This shouldn’t come as a surprise, but next September, NJ Nets co-owner Jay-Z will headline the first concert at the Barclays Center in Brooklyn. Hopefully by then the NBA lockout is over. An official press conference will go down this Monday.

A lil over a month after its release, Jay-Z and Kanye West’s Watch The Throne is now planking on a million copies. Congrats! Let’s keep it going, we gon need a million mo’. bigbizeness

Oh my! Selita Ebanks and a whole gang of familiar faces take their walk from the runway to the concrete jungle for their rendition of Jay and Alicia’s duet. So much for putting supermodels in the cab. Starring: Selita Ebanks, Karlie Kloss, Constance Jablonski, Jourdan Dunn, Daphne Groeneveld, Edita Vilkeviciute, Hailey Clauson, Josephine Skriver, Zuzanna Bijoch, Shu Pei, Kristina Salinovic, Martha Streck, Toni Garrn, R’el Dade, Andi Muise, Ataui Deng, Chantal Stafford-Abbot, Kelsey Rogers, Ashton Phillips, Fabiana Mayer, Sabrina Nait, Sydney Edmonds, Claire Collins, […]

Right on time. Hov finally handed in his verse and here’s the outcome of Jermaine’s collabo with the Roc Nation boss. Don’t be late when Cole World:The Sideline Story drops September 27. skee UPDATE: Now with Mr. Dirty Version

Before the Jets 27-24 victory over the Cowboys Sunday, Eric Allen caught Hov on the sideline where he discussed 9/11, the Watch The Throne tour and more. omen

Earlier today, The Carters watched the top seeds, Novak Djokovic and Rafael Nadal battle it out at the USTA Billie Jean King National Tennis Center in Queens, New York. Thanks Tony. Advantage Jigga. Previously: Boris Becker Shouts Jay-Z At Wimbledon