Budweiser introduced their Bud Light Platinum ad during the Super Bowl. What makes it noteworthy though, is that it features Kanye’s track. Now, run along and get you some.

[vodpod id=Video.16037760&w=540&h=350&fv=] Now that 2 Chainz and Kanye West are labelmates on Def Jam, he tells Sway on MTV Rap Fix that they have been working together for the past year. Similac! “For the most part, when we started building our relationship, we found out we had more things in common than different from a musical standpoint. It’s no secret that I came from the hustle background, from that trap, and it’s no secret that he’s maybe more of a […]

Just when you thought Black Mamba was done teaching his class, we get one more commercial for Nike’s #KobeSystems. Class is in session, but what the fuck does that mean Kobe Bryant? Previously: Ad 1 l Ad 2

After some time in Paris for Fashion Week, Mr. West made his way to the Outback and headlined the Big Day Out 2012. Up top is footage of him performing, “All Of The Lights”. Some flicks from the concert here. Blouse Back!

[vodpod id=ExternalVideo.1010684&w=540&h=350&fv=affiliateSiteId%3D176704%26widgetId%3D502288%26width%3D628%26height%3D386%26mediaURL%3Dhttp%253A%252F%252Fwww.bet.com%252Fcontent%252Fbetcom%252Fvideo%252Fmusicnews%252Fface-to-face%252Fkayne-west-lep-bogus-boys-s1%252F_jcr_content%252Fleftcol%252Fvideoplayer.mrss%26autoPlay%3D0%26revision%3D387%26js%3D1%26playOnLoad%3D0%26noScale%3D1] Although Kanye West dubbed Chicago “The City Of Hella Haters,” he’s showing hometown love to the L.E.P. Bogus Boys. In an interview with BET, Moonie reveals that they have a record with Ye in the stash. Better make like the Fonz and sit on it! fakeshoredrive

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As one of Black Mamba’s pupils, Kanye joins others with another

Folks of all races skated to one song and this one song only. Over Hit-Boy’s heavy drums and electrifying bridge, Jay and Ye displayed their balling antics on tilt that made even the poorest man wanna dig in his pocket to cop a bottle of bubbly. The Will Ferrell Blades Of Glory-sample during the break was actually quite fitting since we needed a time out from all the kinetic energy. Thankfully the bars were as strong as the bounce. From […]

Before the album even dropped, this song was a movement by itself. Son! Do you remember how this pass-the-mic, soul sample-packed lyrical exchange shook the rap game up? Over Otis Redding’s “Tenderness,” this nigga Kanye told YMCMB to “tuck their whole summer in.” Crazy! Hov’s callin the paps on himself? This shit still give me chills. Run it back! Maybe Flex likes this shit more than me. But not by a lot. Ha!

In the latest episode of Tony Williams’ R2KOTF series, he shares unreleased footage of Kanye’s Graduation studio session where Ye plays the original “Big Brother” beat for Jay, which features a Prince sample. In this 4th episode of #Road2KoTF, Tony takes us into the studio for the creation of ‘Flashing Lights’, the writing sessions for ‘Champion’ & ‘Barry Bonds’ as well as showcasing, for the first time, an intimate look into the New York session when Kanye played ‘Big Brother’ […]