Mr. West joins the likes of Aziz Ansari, Serena Williams and others for Nike’s new commercial promoting Kobe Bryant’s new clothing line. You can view individual takes here. hhnm via rd

Rihanna continues to break records and according to Billboard, she is the biggest-selling digital artist of all time with 47.5 million downloads since 2005. Eminem isn’t far behind with 42.29 million. Meanwhile, Lil Wayne, Beyoncé and Kanye West all round out the top ten. mtv

A couple nights ago Kanye West announced his new company, Donda. Jimmy Kimmel helped spread the word on his show last night with a lighthearted commercial. Don’t be mad, Yeezy World Peace is hiring. hco

Kanye dusted off his Twitter account last night and announced his new think tank venture, DONDA. The company is named after his late mother, Dr. Donda West. Read up on his mission statement after the jump.

Hol’ up, hol’ up, whoa dere. DJ Yeezy World Peace got off the Mac in the booth to join Sean Don for “Marvin & Chardonnay” at 1 Oak in Las Vegas Saturday night. “A$$” and CuDi below.

After making his debut across the pond, DJ Yeezy World Peace spun at the grand opening of 1 OAK at the Mirage on New Year’s Eve alongside KiD CuDi, Big Sean and Fergie. Above he gets the people going with “Niggas In Paris”. hhnm

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Looking for a DJ? Well during a holiday party last week at Le Baron club, Yeezy World Peace made his debut on the 1s and 2s

In VOYR‘s latest episode of The Throne’s backstage series, we follow Ye’s right-hand man Don C. as he honors Brian, the lucky winner of tickets to the show. Now roll with the winners. allyeezyeverthing Previously:

Jay and Ye finally ended their tour with Vancouver’s second show last night. After reciting the track ten times last week in LA, they broke the record with 11. Grand closing.