BET held their SXSW Showcase with T.I. last night at Austin’s Brazos Hall and P surprised the audience during “What You Know”. Below, his fellow Grand Hustler Trae joins the fun while Kendrick assists T.I.P. for “Memories Back Then”, “Backseat Freestyle” and “Swimming Pools”. hhnm

As Top Dawg Entertainment continued their SXSW festivities, they occupied Fader Fort yesterday. During Q’s shining moment, he brought out Bronson and Kendrick for the assist. YN vs. K-Dot today at 3:30 pm CST. dd

Young Guru went head-to-toe with Just Blaze today at the Empire Auto Space in Austin. During his set, he treated the SXSW audience to the remix of “Bitch Don’t Kill My Vibe” with Hov. Sounds dope so far. hhnm

Moderated by our own B.Dot, Kendrick invited fans for his Google Play Hangout live from SXSW in Austin, TX. If you missed it, click play.

Alicia brought her “Set The World On Fire” tour over to the Staples Center. After she recited the hook of “Poetic Justice”, Kendrick emerges to wrap up the song and performed “Swimming Pools”. ru Sidebar: Keep It Moving Projects

As part of EA Sports’ Madden 25 Cover special, ESPN’s Sportsnation invited Kendrick to the show today to perform “Poetic Justice” and “Bitch Girl Don’t Kill My Vibe”. Touchdown, this guy is winning. Sidebar: good kid, m.A.A.d city World Tour Vlog #3

This T.I. record didn’t make the album due to sampling issues. Now that it’s been altered, he and the collaborators took to the Cali beach for the video and here’s Rap-Up‘s official look at it in the making.

Featuring a Tupac sample, the Roc Nation songstress puts her street dreams on wax with TDE’s own, Kendrick Lamar. Flex‘s Who You Mad At? Me Or Yourself ? drops this month.

Sa prize!! King Kendrick Lamar takes the crown. Well deserved. Congrats. “K-Dot earned the #1 spot in a unanimous decision, while 2 Chainz landed in the #2 slot. While both MCs made indelible marks in the last year, it was Kendrick’s artistry and commercial appeal that helped him earn the title. Lyrically, Lamar is an expert spitter who weaves complex rhyme patterns around soul-drenched beats, with as unique a style as rap has seen in years. And while verbal depth […]

YN is back with this week’s headlines. In today’s Truth episode, he recognizes Kendrick’s sold out