Label Meeting
Label Meeting
Yesterday evening, we got word that Asher Roth signed to Def Jam Records. Since the beginning of his career, he’s been inked to Steve Rifkind’s label, SRC. This morning, Steve explained via his Twitter account that Ash’s new situation is part of a joint venture between Def Jam and his defunct imprint, Loud. Back in the 90s, Loud were pioneers in street promotions and signed acts like Mobb Deep, Wu-Tang Clan and Big Pun. Time to carry on tradition.
This video for "Travel The World" is a solid vibe! Termanology and Bun B bring such a smooth, classic hip-hop energy, and Enisa’s vocals really elevate the track. It’s the kind of song that makes you want to pack your bags and explore somewhere new immediately. Watching their journey through the visuals makes me seriously daydream about booking a trip—maybe planning some new zealand holidays is exactly what I need to cure this wanderlust. The chemistry between the artists is undeniable, and it’s a great addition to the project. Definitely a track worth keeping on repeat this season!