March 9, 2012 @ 1:18 PM EST
News
What it Dew? Well for Dwayne, he’s about to drop it like it’s hot for the soft drink’s new campaign, DEWeezy, which will officially kick off during SXSW. Young Money’s Cortez Bryant says: “We are excited to partner Lil Wayne’s brand with a brand like Mountain Dew, a household name. [B]y showing interest in Lil Wayne, both Mountain Dew and the Glu Agency showed us they were forward thinking and valued the impact that Lil Wayne’s brand has had and will continue to […]
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[…] The music video for “Certified” pairs sleek cinematography with Café’s gritty bars, delivering a polished yet raw aesthetic. Set against an urban backdrop that reflects the rapper’s New York roots, the visuals capture the authenticity and charisma that have defined Red Café’s career. Each scene is a nod to the resilience and ambition that has kept him relevant in an ever-changing music landscape. […]