Ace Hood and Travis $cott have both recently got onboard for Reebok Classic’s campaign. With “Bugatti” and “Upper Echelon” serving as the soundtrack, they take lace up from the past to present in their ads. hhnm

Swizzy lit up his Instagram account earlier with a photo of himself and Rozay alongside Reebok CEO, Uli Becker. Before the photo op, Footwear News tweeted the following quote from Becker: “It’s unfortunate because he’s a great guy, he just has stupid advisors around him.” eskay

After being dropped from Reebok, Rick Ross retreated to his Twitter to thank his former partners and released an official apology . Better late than never? [tweet https://twitter.com/rickyrozay/statuses/322781079322894336] “Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one […]

Like a pair of 54.11’s, Reebok folded under pressure and dropped spokesman Rick Ross. In a statement sent to TMZ, the sneaker maker said: “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue […]

Is it too late to apologize again? Despite Rick Ross’ plea, various women’s groups protested outside Reebok’s flagship store in New York City. The organizations collected over 72,000 signatures and called for the end of Rozay’s endorsement deal. Earlier in the day, the chicks over at The View also chimed in. This will not end well.

We see you Kaylin. To help promote

Not everything that happened in Vegas, stayed there. Most recently, Rozay brought his Reebok celebration to Miami’s LIV nightclub with his MMG fam, Jim Jones, Ace Hood, LeBron and more.

Rozay recently laced

In all different shades of color, Tyga walks through his pad with his new Reebok Classic signature T-Raww kicks. Shot by Jonathan Mannion. Below, he announces March 26 as the release date of his sophomore album, Hotel California.

With his production providing the soundtrack, Swizzy lights up Times Square in his brand’s new ad by donning the past, present and future. sneakerwatch