Like a pair of 54.11’s, Reebok folded under pressure and dropped spokesman Rick Ross. In a statement sent to TMZ, the sneaker maker said: “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue […]

Despite the on-going controversy surrounding Rick Ross, last weekend, it was business as usual during his stay in Suriname. With Dre Films behind the lens, here’s film of Rozay’s South American excursion.

You ain’t even know Elliott was gon’ address this. Kicking off this week’s episode of The Truth, YN speaks on Rick Ross’ lyrics from Rocko’s “U.O.E.N.O.”  Enjoy this.

DJ Scream’s Long Live The Hustle has been delayed for some time now. But today, he releases a new recording featuring Ricky Rozay. Ice Cube’s probably going to want 700% for them yay yay’s.

Is it too late to apologize again? Despite Rick Ross’ plea, various women’s groups protested outside Reebok’s flagship store in New York City. The organizations collected over 72,000 signatures and called for the end of Rozay’s endorsement deal. Earlier in the day, the chicks over at The View also chimed in. This will not end well.

While recording his Reebok ad in Miami last month, Ross put together a visual for his Kendrick rendition. Oh yea, Rozay took to Twitter today to finally apologize for his controversial “U.O.E.N.O.” lyric. I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS. Apologies to my many business partners,who would never promote violence against women. @ReebokClassics@ultraviolet KC

From the beach to the Hollywood Walk of Fame, Cassie’s rolling like a star with Rozay in her brand new video. Off her upcoming mixtape, RockaByeBaby on April 11. Directed by Alex Nazari.

Chevy runs deep. But by the looks of this, Rozay rolls deeper. And recently, the Bawse invited the entire Jacksonville hood out for his video shoot and iboTV gives us our first look.

You knew this was going to have to be addressed. Rick Ross

Maybach O is still looking for love. And for the remix of “M.I.A.”, he doesn’t stray away from his inner circle. Omarion’s