Hov’s come a long way from 5C. And for his new Roc-A-Wear commercial, he journeys from Marcy projects to the opening of the Barclays Center in Brooklyn. UPDATE: Extended version.

Jay-Z’s a sellout. Literally. Over the weekend, reports surfaced that his Rocawear “Occupy All Streets” T-shirts were discontinued due to insensitivity. Turns out, the shirts weren’t available because they were selling so fast. Get ’em while supplies last here. Take that 99%.

To support the new That’s Rocawear campaign, K-Dot takes charge of the mic and does his one-two thing over Hov’s “What We Talkin’ Bout”. Section.80 is the talk around town, so get it now.