Santigold is also partaking in the SXSW festivities and brought her new single live to the Fader Fort showcase earlier today. Master of My Make-Believe drops May 1.

Earlier this evening, 2 Chainz brought the T.R.U.-ness to the Fader Fort stage in Austin. Above Dos runs through his radio rotator for the SXSW audience.

[vodpod id=Video.16224151&w=540&h=350&fv=loc%3D%252F%26amp%3Bautoplay%3Dfalse%26amp%3Bvid%3D21106099%26amp%3Bhasticket%3Dfalse] Today at the Austin Convention Center, YN participated in a panel alongside Karen Civil, Devi Dev, Nicholas Alder and Justin Siegal to discuss the importance of social media in Hip-Hop. Do the knowledge. Props to Cashmere.

TDE’s Schoolboy Q brought the noise to Austin’s Mohawk Patio last night. Above he gives the audience, including YN, a live performance of Habits & Contradictions‘ second track. 

[vodpod id=Video.16214499&w=540&h=350&fv=] For those who couldn’t make it down to Austin, Hov live streamed his Amex Sync show at the Austin City Limits this evening allowing viewers to tweet their song of choice. Rest of the show after the jump. yardie

Prodigy and Hav took the stage at Maria Maria last night for their SXSW performance. Above they open up their set with  “Survival of The Fitest” and “Drop A Gem On ‘Em”. More clips underneath.

Joey Crack sure got some hits. And on Friday night, Joey set off SXSW on West 5th Street by bringing more than enough of them at Austin’s Republic Live. “Lean Back” with more footage after the jump. 57

It’s about to go down. Tonight, it was announced that 50 Cent will headline the Shady 2.0 SXSW Showcase and perform his classic debut, Get Rich Or Die Trying in its entirety. Slaughterhouse will also be in tow. The Next Phase showcase, presented by RapRadar, will also feature Big K.R.I.T., Schoolboy Q, Action Bronson, Don Trip, S.T.S. and The Foodchain. It all goes down Friday, March 16th at the Austin Music Hall. More info here.

Pardon my shaky camerawork during Mr. West’s verse, I had to tussle with some eager drunk fans to get this footage but here’s the opener of the ‘Ye-Jay set from the VEVO show. Watch The Throne is still on the way. The dynamic duo closed things out with “Big Pimpin’” below for the Texas crowd. RIP Pimp C. Happy Born Day, Bun B.

After Kanye brought out Hov, the pair recited their verses from “Monster” and almost “Swagger Like Us” (Mr. West forgot his verse. Ha!). Mr. Carter then took over with a “PSA” before getting “So Appalled” with Mr. West . Below, Ye and Pusha “Runaway” and the show closed with the entire G.O.O.D. fam for the “Good Life”.