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Kendrick Lamar + Ab-Soul + Schoolboy Q + Jay Rock = Black Hippy.

TDE Mob

Black Hippy Is The Illest

TDE finally let the cat out the bag and announced the signing of Chattanooga rapper, Isiah Rashad.  Here’s his first track and video (“I Shot You Down”) off his forthcoming project. Last month, the label inked St.Louis singer, SZA.

Top Dawg Entertainment opened their doors last month to new signee, SZA. While talking to MTV, the songstress spoke on the label, and chemistry with Black Happy.

Powered by Life+Times, Andreas Hale followed Kendrick Lamar, ScHoolboy Q, Ab-Soul and Jay Rock’s journey to the Budweiser Made In America music festival. Before it premieres, here’s a sneak peek.

Earlier this summer, rumor had it that Top Dawg Entertainment was bringing a new rapper to the fold. Turns out their latest acquisition is alternative singer, SZA. Her next project Z is expect to drop this fall. 

Yeah, it’s hard getting Elliott out that damn office. But anyway, Punch is back. And in the final clip, the TDE President speaks on Kendrick Lamar’s brief Def Jam signing, new artists, and the impact of Kendrick Lamar’s good kid, m.A.A.d city. Classic? Just maybe. Ha!

The West Coast is under new management and at the forefront is Top Dawg Entertainment. In the background keeping Kendrick Lamar, Jay Rock, Ab-Soul and ScHoolboy Q together is TDE President, Punch. While in town, Punch stopped by the Rap Radar mansion for a candid one on one. In the first segment, P speaks on the label’s origins, Black Hippy, and Jay Rock’s false start.