The hype is real

Over the years, rap beefs have cost lives and

Are veteran MCs trying too hard? Well, for the inaugural episode of Life and Times‘ “The Truth”, our Elliott Wilson gives evaluations of LL Cool J’s “Ratchet”, Fat Joe’s “Instagram That Hoe“, and Eve’s “She Bad Bad”. Unfortunately, none of these are easy on the ears.

All good things must come to an end and such is the case of Elliott’s Wild Rabbit series. In the final clip, YN speaks on his hunger for more in the game. Better curb your appetite, young whippersnappers. Watch full clip at neverstopneversettle. Previously: Pt. 1 | Pt. 2

The day before Hov christened the Barclays Center, Elliott and I spoke on the impact of his concert series with MTV. Afterward, we kicked our favorite Jay-Z verse. Tougher than you think. Day three goes down tonight.

From BK to Money Making Manhattan, we ride with YN as he continues his chat with Hennessy

As part of Hennessy’s Wild Rabbit campaign, the cognac maker shadowed YN. In the first of a three part series, Elliott speaks on his motivating force and yearning desire. Learn more at neverstopneversettle.

Khaled’s last few days sure have been busy. In his newest vlog, we get a recap of his latest interviews, Angie Mar’s BBQ, as well as yesterday’s 106 and

DJ Khaled’s We The Best Music Group and YN were up on Flex’s spot last night on Hot 97 to promote

The producer of Prodigy’s classic song, “Keep It Thoro” reached out to YN’s show which bears the same name to discuss his audio art, his ability to work with a diverse group of artists, and being inspired by the current state of 2012 hip-hop music. Play a game of Russian Roulette and have a blast. Peep playlist and whole show here.