Mariah Carey’s Ad-Filled CD

mc-rapradar.com

Wow, this is what it’s come to. Mariah Carey’s upcoming Memoirs of an Imperfect Angel will feature a 34-page mini-mag inside the CD booklet. It’s being produced by Elle magazine and will feature ads from a few upscale brands. Big boss, Antonio “L.A.” Reid explains the thought behind the process:

“The idea was really simple thinking: ‘We sell millions of records, so you should advertise with us,’ ” said Antonio “L.A.” Reid, IDJ’s chairman. “My artists have substantial circulation — when you sell 2 million, 5 million, 8 million, that’s a lot of eyeballs. Most magazines aren’t as successful as those records.” Reid said Carey was “very open” to the idea when he showed her a mock-up of the magazine with brands that fit her jet-setter lifestyle. “I wouldn’t want to do Mariah Carey and Comet abrasive cleaner,” Reid said. “I wanted things that really reflected her taste.” 

If all goes well, similar deals could be cut for other IDJ acts like Rihanna and Kanye West.

Reminds me of custom publishing, back in my XXL days. Definitely feel like many will follow suit to MC’s move.

Props: MTV via Brandweek

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  1. Incilin says:

    This is a pretty clever idea. Too bad no one thought of it back when people actually sold 2 or 5 million copies.

  2. Mateo says:

    CD aren’t selling anymore, so the labels need to recoup some of the money by any means necessary…it makes sense since there is already product placement in almost every song on radio right now.

  3. ha. says:

    Mr. LA Reid huh. This Def Jam biz is getting real interesting.. Lawse. Cool concept, wrong hands.

  4. ashbee says:

    1. Noone even buys cds anymore

    2. Noone even buys magazines in print form anymore

    Old ass execs co-signing this bullshit need to just take their non-existent 401k’s and pass the mantle.

    NEXT! lol

  5. mimi313 says:

    she got etherd yo!

  6. KINGBOOLA says:

    SMART MOVE AND VERY POINTED MARKETING. WILL ATTRACT HER USUAL FANBASE PLUS MORE.

  7. aaron of LBC says:

    ayy but thats smart though .

    i never even thought of that lol

    im surprised nobody else has done this before

  8. Pi says:

    These publisher people make millions with every blink of their eye and still terrorizing the public who cannot afford to buy all the albums they’d like too. As we can see, there are solutions for everything.

    Music should be an form of public enntertainment and a piece of popular art. Anyways, brilliant idea. I hope they paid at least something to the dude who came up with it.

    Peace guys!

    http://artbypi.blogspot.com/

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