At a recent press conference in NYC, Interscope’s head honcho explains how Beats by Dr. Dre came to fruition.
“The whole headphones thing came to life on its own. Dre and I were out in Malibu, I know some of you think Dre lives in the hood, but he has a house in Malibu,” said Iovine . “Anyway, we’re on his terrace in Malibu, and he says, ‘My lawyers want me to sell sneakers.’ I look at him and I say, ‘Fuck sneakers. Nobody cares what kind of sneakers you wear, but they would care about the speakers you use.’ And speakers turned into headphones.”
Well, that makes sense cents.
Props: Woooha





Fuck Harvey Levin and anybody that loves his celebrity news website. First you prematurely pronounce the impending death of Lil Wayne (Weezy Forgives. We Don't.) and then you try to link the horrific actions of one of the Boston Marathon culprits to our culture? "DEAD BOMBING SUSPECT: HEAVY INTO HIP HOP" You don't say? It's 2013 and most kids are into rap music. We've been penetrated pop culture, you cock suckers. "What's interesting... hip-hop lyrics are notoriously violent and often degrading to women." So our music is at fault in this tragedy? Let's be clear the only bombs my culture cosigns is DJ Funkmaster Flex's sound effects. Thirty Mile Zone is prone to post anything to get traffic. Fuck dude and his coffee cup. Get you a Rap Radar cup and drink with us in the winner's circle.
Yo Mister Cee, the people feel threatened! Soliciting prostitutes is illegal and this is the second time your private affairs have been publicized. Get some help...and a room! —B.Dot
i really thought dre lived in the hood!
Jimmy Iovine a bigger dummy for thinking that a guy we all know still haven’t spend his NWA millions still live in the hood.
lmao @ fck sneakers….
Speaking of sneakers….Dre is rocking some TIGHT kicks in that pictrure with Gaga and Jimmy.
Ummm, so Dre doesn’t live in the hood? What a shocker !
Wow! Now I REALLY know Jimmy Iovine is an ignorant racist fuck…Who in their right mines in 2009 thought Dre still lived in the fuckin’ hood?!?!?!? LMFAO!!!!!!! I hope not with the money he has. Then he would dubbed the realest nigga alive for pullin’ that off. Smfh @ Iovine. Ur smart, but not THAT smart. Lol!
[...] Previously: Jimmy Iovine On Beats by Dr. Dre [...]