Man, where do we begin? This afternoon, Puff held a press conference for his Diddy Beats headphones at the Best Buy in Union Square, NY. He was joined by Monster Cable founder Noel Lee, Dr. Dre, and Jimmy Iovine. Unlike the previous in-store, the panel only answered set questions. However, Puff and Dre did participate in a 106 & Park interview via Skype. (Check clip above).

After the conference, I made my way to the backstage area and checked in with the Doc. Sorry guys, no footage of that. He gave me an ineffable response when asked to describe the sound of “Under Pressure” and speculated that it should drop sometime next month. I know, I know. Don’t shoot the messenger.

Next, we took a freight elevator down to 13th St. Peep Puff in the corner. That’s Dre with his back turned.

Outside, Puff and Biggie’s former right hand man, D-Roc braved the heat and walked to their next location. Along the way, I asked Puff to clear something up. Last March, word spread that he was set to purchase the Crystal Palace soccer team. He confirmed that he was interested in franchise, but said “nah we rolling off on that, right now”. No goal.

By now, Diddy’s making his way north of Park Ave and is followed by a thick entourage. Eventually, journalist Martin Bashir catches up and interviews him all the way to an ice cream truck parked on the corner of 15th St. Of course, this story’s far from over.