Jay-Z Decoded Ad Campaign
October 18, 2010 @ 9:10 AM EDT
News
Starting today, text from Jay-Z’s book Decoded will be featured in locations throughout NYC, Los Angeles, New Orleans, Miami and London until the Nov. 16th release. The pages will be located in areas corresponding to each excerpt.
“If in certain pages Jay-Z is talking about something related to Times Square, then those pages might be on billboards in Times Square,” said David Droga, creative chairman Droga5, the New York agency heading the campaign.
Fans will be also be able to find them through Bing/Jay-Z and will be eligble to attend Hov’s New Year’s Eve concert in Las Vegas. Happy hunting.
Jay is that dude. His marketing schemes are ridiculous. Jay-z is no longer a rapper he is a bonafied rockstar.
I want Jay-z to decode his 1st album and American Gangster….he was lyrically superb on those albums but lyrically on point all the time. Also decode THE PRELUDE, that song is classic.
smh who gonna run around a city looking for this shit just to attend a party. this is only for the die hard hov stans
“copped Jay-Z shit two weeks before it came out”, good read, but I’m still gonna get the book when it officially comes out. Damn black-market! Oh first qoute inspired by Bleeks intro from “Hard Knock Life”, Jay- don’t stab me, ha!
JAY-Z IZ UTTERLY RIDICULOUS! HOW SICK IZ THIZ! HIZ INTRICATE THOUGHT PROCESS IZ UNFATHOMABLE. HE IZ WHAT I CALL A GENUINE, TRUE ARTIST. HIZ VIZION IZ SUBLIMINAL AND CAN NEVER BE DUPLICATED BUT OFTEN IMITATED. THERE IZ ONLY ONE AND HE IZ IT! REAL RECOGNIZE REAL AND HE HAZ ALWAYZ LOOKED FAMILIAR TO ME. MAYBE WE MET IN ANOTHER LIFETIME BUT I CONSIDER HIM MY BROTHER FROM ANOTHER MOTHER. I LOVE HIM AZ SUCH, NEVER DISRESPECTING THE GAME. PATIENTLY AND EAGERLY AWAITING FOR “DECODED” TO DROP IN MY CITY. I LISTEN CLOZE AND I KNOW WHAT HE IZ ABOUT, MUCH DEEPER THAN WHAT IZ SEEN OR DREAMED OF. HE IZ DIVINE AND HUMAN…THAT IZ WHY HE IS “HOV”! HEY HOV, I CREATED MY OWN LUCK! ALL BECUZ I VISUALIZED IT FIRST! LOVE, PEACE & RESPECT ALWAYZ!
VaSHON (QUEEN ANGEL VEE)
JAY-Z IS THE 3RD BEST RAPPER ALIVE AFTER EMINEM AND NAS!
YOU CAN HATE ME NOW!
the game sucks. I honestly tried it using Bing and couldn’t find the answers til I googled them. Then they asked me for my facebook info to view the page. I just closed out of it. I’ll pass on giving Microsoft more access to spam the hell outta me with “personalized ads”. Sorry Jay, I dont have time for your wild goose chase.
Just saw an except re: Broad Street Bully on the drive-thru menu at KFC.
ACE OF SPADES AND DECODED ARE THE OFFICIALLY SPONSOR OF ILLUMANTI 😉
THEY GIVING OUT ACE OF SPADES OR ROCAFELLA COLOGNE WIT THE BOOK??
That’s my boy…….how slick is that…..dont wait for them to go get the book…….gently nudge dem…guide dem…move them in the right direction……bring the book to them…..BRILLANT!!!
THAT’S MY BOY!!!
You can’t keep a businessman from doin his business. smh
Hov stay winin the sooner niggas realize this the sooner all this bullshit illuminati shit will go away… Imo of course!
Knock it off with that eminem bullshit already his albums pack no substance…he dont talk about real shit, and I dont give fuck about his rehab songs!! Its Hov and Nas ,they make albums for “US” eminem makes albums for “them”
Who are ”US” and who are ”THEM” you fool. No substance.. don’t listen to the promo single and check the lyrics every once in a while. And don’t be afraid to think of yourself as less than perfect. Eminem’s music is for those who are not afraid to look at the mirror and know who they are.
How did Eminem get in another post. Stfu. You dont see Em and Jay arguin which one of them is better. Relax and like who you like quietly Plz
Jay-Z gamified his shit, +3 creativity, +10 style.
[…] support of his new campaign, Jay unveiled the “Big Pimpin” page from his Decoded book last night at the Delano in […]
[…] support of his new campaign, Jay unveiled the “Big Pimpin” page from his Decoded book last night at the Delano in Miami […]
THE TOP OF THE PYRAMID IZ OUR GOAL! WE @ THE TOP! HOVI BABY!
[…] you weren’t already excited for Mr. Carter’s Decoded here is something for everyone. Here are the songs that will be featured in the the 336 page […]
[…] you weren’t already excited for Mr. Carter’s Decoded, here is something for everyone. Here are the songs that will be featured in the 336 page […]