Jay-Z & Gucci Create Decoded Jacket

Jay-Z and Gucci (not the rapper) have collaborated on a leather bomber in support of Hov’s upcoming book, Decoded. The  breakdown of “Blue Magic” is found in the lining of the jacket. The piece was created by Jay and Gucci Creative Director, Frida Giannini. The jacket will be on display at the 5th Ave flagship store. Decoded drops next Tuesday.

ugc via mtv

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38 Comments
  • feelsbadman

    already copped it,.. hammy!

  • Inside I’m ICE, Outside I’m LAVA!

    where, how much? Everytime haters react to anything Jay does he comes out with the unexpected. Which brings me to his line on “on to the next one, Ya should be afraid of what I’ma do next!!!”

  • jeeeeeezzer

    Gucci best in tha game…juss deal wid it bitches…

  • Sin

    You expekt me to believe jus them 2 created that jacket

  • qwerty

    Gucci in the Kitchen

    Gucci Mane!!!!!!!!!!!!!!!!!!!!!!!!!!!>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>jay z

  • DJSTIZZY

    GET EM HOV

  • qwerty

    @sin u expect me 2 believe that u dont like anal

  • MOOSE

    If this isn’t a win, then I don’t know what is lol

  • dannidavito

    whats the point of the jacket again? Does it give me powers?

  • B.Dot

    ^
    u become jay-z…minus the $$$, fame and hot wife

  • Cold Blood

    FUCK YOU JAY-Z! FUCK BLUEPRINT 3! FUCK THIS JACKET!
    FUCK YOUR FRIEND AKA EMINEM! FUCK MAINSTREAM MUSIC!
    GO AND MAKE A STREET ALBUM!

    YOU CAN HATE ME NOW!

  • mac DIESEL

    WONDER IF IT’S REVERSIBLE??? PERSONALLY I WOULDN’T BUY IT BUT IT’S A GOOD CONCEPT TO PROMOTE THE BOOK!!!! KEEP MAKIN’ ‘EM MAD JAY!!!! HA!!!!

    DON’T HATE ON MY OPINION!!!!

  • DRich

    at first I assumed it was gucci mane. anyway, dumbest jacket ever. if a n*gga buys that in the middle of this recession i hope he ends up having to eat it.

  • mdot

    Wow now let’s if I don’t pay this bill or hold off on this other maybe I can cop it lol…I ain’t mad at u jay that jacket is hot

  • Pingback: Jay-Z Partners With Gucci For Limited Edition ‘Decoded’ Leather Jacket!

  • special guest

    lmao that´s stupid ..but ..it´s business .. still stupid as hell

  • BK

    @B.Dot

    So basically you get to look like a 60 year old camel?

  • GTFO

    @BK *DEAD*

  • Ac@pella!

    @B. Dot

    Lmao!!!

  • Nah Kid

    Great Concept but damn that bomber is boring does it come in any other colors?

  • mmkayy

    so theres only one jackedet made ? poor YN

  • smh

    uh that’s a little much… kinda stalkerish/obsessive vibe if you ask me…if a person bought that coat and saw Jay it would be the funniest isht in the world cause you already know they would have to be a major stan to cop a Gucci jacket with Jay-Z lyrics inside (you know that isht costs like 3grand or something) and they’d be all extra hype of course :

    *sees Jay-Z walking near 38th & Broadway quivers with excitement and yells*

    “Oh my God it’s HOVIE BAAAAABBBY!!!!”

    *flings a baby carriage into traffic, knocks over an old man, clotheslines two joggers and sprints towards him yelling*

    “Jay! Jay! Jaaaaaaaaay! Jesus, Mary and Joseph it’s really you!! I can’t believe it! It must be fate cause look what I got on!”

    *proceeds to unzip jacket and as he’s about to open it Jay’s bodyguards unload*

    “bang! bang! bang!”

    *stan looks up stunned and says*

    “Oh shit… i’m shot… nah Jay it wasn’t what you thought I just wanted you to check something out…”

    *as the bodyguards reload and prepare to fire more shots Jay-Z lifts his hand and says*

    “A pa-pause.”

    *looks down at stan and says*

    “Show me what you got.”

    *stan smiles opens his jacket and proudly points out the Jay-Z picture and lyrics printed inside*

    *After a 10 second glance Jay looks away and says*

    ” Yo son change clothes, that jacket we off that just like your life…so on to the next one.”

    *as Jay walks away his bodyguards chime in*

    “Didn’t you hear Hov? So what the hell are you waiting fooooorrr. Fade to black muthafucka!”

  • Sin

    u become jay-z…minus the $$$, fame and hot wife

    ^^^

    ha
    like that rocawear bubble coat with the martini glass back in 2000

  • B.Dot

    So basically you get to look like a 60 year old camel?
    ^
    SMH. he mastered the drought, hater.

    ___________________________________________
    so theres only one jackedet made ? poor YN
    ^
    that means none before it…none to come.

  • BK

    @B.Dot

    Nope, no hate whatsoever. I mean he has $$$, fame and a hot wife. Right B.Dot?

  • A million things run thru my mind

    If i could afford it, then i would cop……..deez niggaz just love hating.

    i bet they would wear a black leather jacket that says “Recovery.”

  • isis

    Damn I love Hov and all but this is too much…

  • BEN10

    Bad Business move …Thats gonna be a slow moving product …u shouldve put it on ur brand which is lil more affordable where ppl couldve cop the book and the jacket

  • scorpio

    IT’S NOT FOR SALE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • scorpio

    READ!!!!

    On Thursday, Gucci revealed two of the pages in the windows of its Fifth Avenue flagship, printed on the lining of a one-of-kind leather bomber jacket designed by creative director Frida Giannini. The display will remain on view until Nov. 16, when the book goes on sale — and then the jacket will be gifted to Jay-Z.

  • Post no billz

    I think thats a cool jacket..

  • PATBHUH

    Damn Cold Blood, Wat JayZ and Em do to you bruh

  • Belize

    Jay-Z lifts his hand and says* “A pa-pause.”
    ^^^^^^^^^^^^^^lmao.
    That one interesting jacket. But what do either of them need that money for. Neat concept but also kindof stupid.

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  • villain

    jay-z says “i know gucci…the real gucci”

  • Itz Yourz

    “My game is grown prefer you call me william”!

    Ppl/fans/a mofo who can aprreciate quality clothes/AND CAN AFFORD to buy it…. will.

    I really dont think is for sale though.

  • R

    I Love CAMEL SKIN JACKETS!!!!!!!!

  • not sin

    Sin your an idiot. Gucci makes clothes, it says in the description it wasn’t the rapper. Damn.