YN RESPECT. Editorial

Image: Dan Monick

Like it was during my days at XXL, the editorial was the last thing I penned for my first issue of RESPECT. Was I nervous at first with thoughts of how could I ever live up to the past standard of groundbreaking excellence and not disappoint today’s wide-eyed audience? A lil at first but then the shit just came to me. It always does. Guess it’s a gift that keeps on giving. Feliz Navidad, kids.

Hell of a Life

Nowadays, things move fast in rap. Before you can finish the first magazine you’ve closed in three years, the manager of your cover artist may reunite with her biggest act; an anticipated album may turn into an even more desired mixtape; the mystery man of hip-hop may officially be in business with The Most Famous One by the time your friendly neighborhood newsstand guy hands you this issue of RESPECT. The first issue of RESPECT.—edited by me.

Advantage: Internet.

But still, killlin’ trees has its advantages. The Web is often too disposable, and artists still have a soft spot for seeing their grills on tangible pages. Take it from a true journalist who made the transition: You can get a better interview with a digital audio recorder than with a Flip cam. And one quick perusal of Tumblr is testament to the new generation’s unquenchable thirst for captivating, original photos of their favorite artists.

Advantage: Magazines.

Either way, documenting this culture has encompassed almost all of my 40 years on this earth. Oh, who am I? Jay-Z, muthafucka. Nah, it’s Mr. Wilson. I know you missed me like Weezy. And oh yeah, this is still my editorial box. YN taught you. But he’s still teaching. This time, though, my uniform has a RESPECT. logo in the back. Rheingold passed me the torch and I’m gonna Usain bolt past all you chumps. What’s wrong with a lil’ competition? There’s nothing to fear but my indomitable fire to be the best. Print ain’t dead—you niggas just scared.

You’re too shook to give a guy like Waka Flocka Flame his due. Men lie, women lie, and Flame’s hit records are the truth. Plus, he’s been through more drama than the Baldwins: He got bucked, he got cold-clocked, he’s checked his boss and battled the industry. To top it all off, his mama is off the chain! At a more-than-satisfying sushi dinner in ATL, I got to kick it with the fiery folk from Queens who moved to Georgia to bring the ruckus. Lucille’s grandson could relate to them like they were my crazy-ass country cousins. I miss you, Nanny.

For my comeback issue, I personally did all the main music features. I wanted to prove I could connect with the carefully selected subjects—and deliver some excellent exchanges. So I pressed J. Cole for vivid details about his upbringing. I listened carefully as Jay Electronica gave me a three-hour lecture about his unbelievable journey through this thing called life. I even avoided striking B.o.B’s personal assistant when he kept stickin’ his finger in my glass of champagne. Lame-ass Atlanta boy. Ha!

Anyway, I didn’t do it all alone. If my Hancock ain’t on it, odds are @microtony touched it up—terrifically. Ro showed me that the hype is real, and she’s an E.M.E. (Excellent Managing Editor). It feels great to be back with Davina, who daily becomes a better designer. Can’t forget Lauren and all the young’ns who did the thankless transcription work. Still, most important, I must acknowledge the ladies of KWC, who handled the photo editor duties. This brand was built on the celebration of beautiful imagery, and you carried on tradition while still maintaining my editorial direction. Kudos.

In case you were wondering—yes, RESPECT. will continue to celebrate photographers. In this issue, my buddy Mel D. Cole and Baby’s boy Derick G talk about the stories they tell through their lenses. But I still need the freedom to trudge uptown to chop it up with Just Blaze in his new studio (R.I.P. Grandma Feenie). Lounge at a bar and sip sake with Lex Luger to find out how a 19-year-old kid learned to make his drums so crispy. And don’t you wanna know what Rap Radar’s Brian “You’re B.Dot” Miller makes of Jay-Z’s Decoded?

Yeah, that’s right, kids. Putting out a magazine is still pretty cool. You should try it one day. I appreciate JR for allowing me to take his creation and remix it. Whether through images or words, the mission is still the same. RESPECT. represents the best in hip-hop culture. Our culture. We got the experience, insight and dedication to do it better than the rest. What does it take to be No. 1? A whole lot of work. And guess what, pimple poppers? This O.G. feels reborn. You’ve been warned. The Chosen One is the old wise one.

Let that thing roll,

Elliott Wilson

P.S.: Peace to exo and Sally for settin’ it off.

Dedication: Danyel for being the best.

Sidebar: YN Interview With Al Lindstrom Pt.1

Tags:
Rate This:
5
Submit No Ratings
36 Comments
  • JaeSays

    Nobodygivesafuck.com

  • http://bubblegumpoprap.blogspot.com Star

    “Print ain’t dead – you niggas just scared”

    My new quote on life and career as a writer new to music journalism. Much respect to you!

  • NatredG

    Ima25 year old RAP head. Im stuck between 2 generations- old heads that think the best rap occured from 1988 to1998 and kids who think soulja boy got bars and drake has “swagger”. Imvery glad ive had yn yo help direct inghis rap shit and that he”s reinvigorated in this hip hop shit. Your a driving force and a good beacon of light. Good to have u back my g

  • Kimean

    I didn’t get a copy of the magazine cause I live in the Caribbean. But this just makes me want to read it even more.

  • Donn

    Good read, but fuck hip hop. Its all about that Pop shit. Grow up kids =D And dont bother trying to steal my username either lames, I seen someone try to do it already but your lame for trying.

  • Pingback: YN RESPECT. Editorial | AllureVision()

  • Squid Pro Quo

    Rap mags are really dead but I give it to you for making a great sales pitch. Keep it up YN…

    And just so you know… if you were really sipping sake with Lex Luger (a 19 year old) you were committing a crime. So you might want to stop the presses and edit that… you don’t wanna WorldStar yourself.

  • ppthetruth

    Jesus christ.. “His hit records are truth” Yes.. for the dance chart on billboard.com.. sad that he gets lumped in with rap when he doesnt have any subject matter or rhymes for that matter.. has a bunch of fat black women digging his shit.. a bunch of depressed white 20 year old girls who know no better and they think by pissing off their dads/boyfriends by getting crazy to his music maybe they will get some attention in their lives.. Sad really.. Rap used to be about substance.. now its about record sales.. The dude who wrote this editorial prolly thinks Waka deserves more credit in the rap game than lloyd banks.. than whatever horrid cd put out by flocka because it sold more copies than banks first week deserves more respect.. jesus christ.. what happened to rap?

    But hey do it big! This guy got record sales so promoting the artist who people buy more means more views for the website.. Screw doing it for the culture.. do it for the VIEWS!! WOOP WOOP!

  • http://rapradar.com Ben

    Word.

  • natredG

    @ppthetruth this is exactly what im talking about how im stuck between generations….of course flocka has no substance or lyrics but does that mean he has no lane and our culture should reject him in total? that makes no sense, we take the good with the bad, for every jay elect were gona have 3 flockas and theres nothing wrong with that! what about the kids who find out about hiphop through bullshit dance music, and then they listen to gucci, and find out gucci did a song with talib and then they become enlightened, snobby rap fans, just like YOU!

  • Squid Pro Quo

    @ppthetruth the sad thing is you’re completely right. what’s even sadder is that popular blogs like this one are controlled by those who call themselves purveyors of the culture are really just as bad as the fake ass A&Rs. program directors and video commisioners who co-sign the bullshit. these blogger dudes need to start saying no and stop sucking off these Hip-Hop killers.

  • Uh Huh

    ^^^^ the sad thing is really u niggas still arguein about something that u clearly wont be able to change.. my advice is to take that whole essence talk to yal uncles or some other not so old head that gives a fuck….

  • mac DIESEL

    @ YN CORNBREAD

    U PUT THAT NIGGA ON THE COVER CUZ HE A “HOT” ARTIST WHO GETS HIS SHIT PLAYED ON RADIO AND TV!!!! SAME ‘OL STATUS QUO!!!! LET’S SEE IF U AIN’T SHOOK TO GIVE A NIGGA WHO AIN’T “HOT” BY INDUSTRY STANDARDS AND WHO DON’T GET THEY SHIT PLAYED HEAVY ON RADIO/TV A COVER!!!! THEN MAYBE I’LL GIVE YA MAG SOME “RESPECT”!!!!

    …AND I KNEW U COULDN’T CONTROL YASELF WIT THEM JAY-Z REFERENCES!!!! HA!!!!

    DON’T HATE ON MY OPINION!!!!

  • Young Mo Fo

    Congratz on the work u gettin YN.
    Congratz to Mr. Flaka Flame

    I give them props for doing things that are so difficult to accomplish, and made it look simple. If Waka isn’t the truth, then I guess people like to hear lies from their music. You gonna hate a guy for becoming successful? Shame on you haters. If your favorite rapper gets big, guess what? Theyre going to have haters too, nothing you can do about it. I dont listen to Waka but I respect the fact that hes willing to make music, and sell music as well.
    Some of you must have some broken dreams and be sitting in an office for the last 10 years, hating yourself for not putting out that one “hot record”. Grow up folks, just like the internet is more popular than books, music preferences change as well.

  • Tim Lee VA Stand Up

    Im glad Rap Radar continues to be humble….

  • AnuKiNSkywalker

    Good luck on respect mag hopefully you can really bring out the underground hip hop world a lil more too much phony shit going on were kids believe in so you know.

  • http://reverbnation.com/ajb4 AJB4

    download my mixtape it’s hot http://usershare.net/wlgwahpvk8eo

  • Able Danger

    Waka has hit records, but RESPECT?
    Too many toll takers, not enough gatekeepers.

  • ppthetruth

    @natredG yes.. we should not let waka flocka into the rap/hip hop game.. dude takes away what people like pac and big and the ones before them pioneered for the lane.. Sure its big money.. I know about the talib and gucci song.. and Gucci makes real gutter music.. Waka flocka does not.. The rap heads got it right with oj da cornball so how did we drop that same ball with waka flocka? sex appeal? girls like it? who gives a fuck? eminem said it best in one of his songs form his pop album ‘recovery'(which was still good IMO but i like the relapse sound and substance from that material a lot more) “Fuck the words you dont even listen to em anyway ya struck a nerve” <== paraphrasing cant remember it off the top.. Girls dont listen to the lyrics and the skinny jeans and fo hawk kids only listen to young money and cudi.. And 85% of YM isnt lyrical and Cudi can make tight hooks.. oooo "hes a star!" it doesnt make sense.. i get that times change.. but the more they change the more they should stya the same.. but in the case of the rap ggame.. its not the same.. "you mean if the dude wear a dress you gonna wear a dress too?" no way! music needs to be something that u listen to or if you do dive deep in the game the subject matter needs to be greater than what you could think of.. All these kids model their lives after Drake lil wayne cudi and what not. Fucking gay IMO.. and yes its only my opinion but i know there are alot of people who are just like me wondering when the rap game fell the fuck off.. 2005? Thats when i think shit started spiraling.. The first flush if you will.. The execs dont care about cudis cd except for his record sales.. all of young money and acts like cudi are just being manipulated by the higher ups and they either dont care because their pockets are fat(who cares getyour money while you can even if it kills the rap game in the process!) or because they are too stupid to see it(the young money crew) 50 cent helps kill the rap game too.. and I thought dude was gonna be that dude for the next 6-7 years after get rich dropped.. but i was wrong bout that one.. Kanye gets crazy with his beats but after college dropout and late regristration the dude just sound slike another rapper to me.. sure he is on a diff level with the rhymes but they all the same now.. thats what happens.. rappers get to a level where they arent expected to get better but just stay the same.. and just change what they look like but not get better with the mic skills.. And its sad times in rap.

  • http://Www.rapradar.com Black Panther

    ^^Every genre of music change for good or better. So evolve with the next generation or shut the fuck up lol!! As in rock, country and gospel the same. Waka is defintly isnt on respect for his lyrics ability but for being his self and having a huge fan base! YN hate him or love him he made a huge impact in the hip hop society so fall back!

  • ppthetruth

    wait a second. blocckity block?

  • a2z

    @ppthetruth how you gonna say that kanye didn’t step his pen game up on the new shit?? If I remember correct, hip hop is dead came out in ’05… Was that part of the first flush?? That album is dope son.

    Instead of criticizing the newest kid who had a one hit wonder and did his job (cause for every 50, there’s always a Ja… Every Luda there’s a Chingy) just keep your ear to the ground for the new J. Cole, Jay Electronica or Joell Ortiz.

    Hate is the new love… Haters.

  • YOU MUST BE RETARDED

    THIS DUDE SUCKS

    NO TALENT

    BORING

    FULL OF HIMSELF

    EGOTISTICAL

    LAME

    OUT OF TOUCH

    DOESNT EVEN KNOW WHO OFWGKTA IS

    LISTENS TO PUFF DADDY

    THINKS WE GIVE A SHIT ABOUT SHEEK LOUCH

    OLD

    NOT HIP

    ARROGANT

    HAS CORNY ASS JOKES

    SUCKS HIS OWN DICK

    U A MARK

  • Belize

    Wacka Flocka’s the truth? No..

  • http://www.windowslive.com kendra

    i.ve never heard hid rap….but on a lighter note i really do pray that alot of artist rap or freestyle about something else other then about the obivious thats happening around the world now..it,s also the same with r & b 2…change up lyricALLY PLEASE….

  • http://Www.rapradar.com James

    Alot of clowns on rap radar today. big pac was both dumb asses who actually fuck hip hop up. hip hop is full of niggers lets face the fact and fuc flocka to.

  • http://errolgames.com Errol

    Waka Flocka is the 2010 version of Rockwell. Would you know Somebody’s Watching Me if he wasn’t Barry Gordy’s son?

  • dronkmunk

    You HAD me until you said Waka

  • Damn Homie

    YN quote Jay lines.. like Jay quote B.I.G. If you put Wacka on the cover.. you ain’t gonna get “respect”.. real talk. like the nigga mac said.. its all status quo.. if you love hip hop like you say you do.. then Wacka is like the termites in the foundation.. it ain’t a problem thats gonna bring down the whole house, until you get them mutha fuckas multiplying.. and birth a whole generation that thinks this is what this shit is supposed to be and look like.

    The materialization of the content of the music is what’s made it stagnant.. niggas ain’t talkin about life stories no more… they talkin about made up drug king pin lives they ain’t never lived or either just braggin about all the money they got (which they don’t really have).

    YN.. if you want to help the culture and the music.. let Jay be… and start tryin to embrace the “next” jay or nas.. to keep this shit goin… cuz bruh… Wacka ain’t keepin shit alive.

    Internet or printed paper.. its all about content.. it doesn’t matter where its at.. if its compelling then people will gravitate to it.

    The problem with print is the same problem with sales in music for the most part.. niggas put out garbage and then blame the consumer for not buying it like they are the problem. If you make something unique with content then niggas will embrace it. Everyone seems to forget about that part of the equation.. if you put out an album with 12 tracks and 15 features, then nigga.. NO.. we ain’t buyin it.. and it ain’ t OUR FAULT.. its YOU.

    Hip hop needs the old heads NOT to control or dictate what goes on or hang on to long.. it needs them to provide guidance to these young niggas and help them understand the importance of this voice we call hip hop and the responsibility to maintain it and be true to why it started in the first place.

    Doubt anyone will even read this. Oh well.. a nigga tried. lol

    peace yall

  • Conway West

    wakka wakka wakka wakka

  • rocstar

    props yn u still got it my nig

  • Donn

    @Imposter

    I would never say Fuck hiphop, ever….that is all. Get a job

  • http://Www.rapradar.com James

    @Dame homie fuck u and yo long ass story!! how old r u nigga 49? get the fuck off this site and go sit yo old ass in home! @Donn you r wack as fuck you soft ass white boy! kill yo self and yo whole family gay gay! waka flocka flame 1 hood ass nigga!!!!

  • http://n/a james

    YN hire me man. http://www.jojomarion.com

  • mac DIESEL

    IMA FAG BOY THAT LIKES IT UP THE ASS….

    DON’T HATE MY OPINION!!!!!!!!!!!!!!!!

  • mac DIESEL

    ^

    mac DIESEL WANNA THANK ALL THE mac DIESEL IMPERSONATORS FOR PROMOTIN’ THE mac DIESEL NAME 24/7/365!!!! KEEP UP THE GOOD WORK BITCHES!!!! HA!!!!

    DON’T HATE ON MY OPINION!!!!