Eminem Chrysler 200 Super Bowl Ad

As one of the most expensive ads in Super Bowl history, Em brings us to the Motor City and showcases the Chrysler 200 in his second Super Bowl ad. Lose yourself. Ha!

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124 Comments
  • ThaDude

    damn you guys are quick

  • http://www.none.com Josh

    Shit goes HARD, I kno this shit just came on like 2 sec ago.

  • Popintl

    Tuff commerical.. that was quick too.

  • KanyeSmug

    No Homo I mean Stan *Best commercial of the Super Bowl* Damn right the Ads come to His House lol

  • Seize

    DOPE

  • AK

    As a Detroiter, this meant so much to me. I don’t care about coming off corny, this shit was real as fuck.

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  • Big Chump

    Best Rapper Alive 2 commercials

  • http://youtube.com/eniyi04 Niyemortal

    That was dope

  • assasin9

    not a big eminem fan, but i felt the importance of the commercial. respect.

  • Belize

    THAT WAS BEAUTIFUL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! :D

  • donkeykong

    This is Dope

  • Nicholas

    How was that the most expensive commercial ever? Like it was cool but what about it cost so much…

  • Erines

    @ Nicholas it wasn’t that expensive for for a superbowl commercial they’ve spent a ton more

    nope video very inspirational and gives hope

  • http://twitter.com/illaDeuce illaDeuce

    I have no clue why that was one of the most expensive???

    I respect when Em does these things for Detroit. Like the “Beautiful” music video was dope. I BEEN WANTING A CHRYSLER FUCK. Em was prolly cautious of doing all these superbowl commercials just cause he didnt wanna come off like a sell-out based on who he used to be and his old “fuck anything commercial” attitude, which is funny cause he’s by far the biggest mainstream commercial rappers. He did a good job, one commercial was jokes, and this was quite sincere for Detroit.

  • DrDreThatDude

    That was pretty sweet.

  • CP

    3 million per 30 seconds of ad time during the superbowl.

  • zezzoi

    the commercial was 2:03 long

    30 sec commercial is like a million dollars

    so….4 million ? it was long, thats all…

  • http://www.pottstreet.com Gusto

    Dope ad…. it had heart. G

  • Jdx

    Where’s all the gucci and Ross commercial’s; ohh that’s right they are garbage…

  • Jeff

    Maybe because of how long it was cost a lot.

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  • Jonathan Detroiter Jarvis

    Wow! That was deserved for all the people that have stuck with the city through thick and thin.

  • Mrs. Packer

    sweet – i think this commercial is an accurate description of Detroit- I feel that much harder walking to my Downtown loft appartment. Elbows out moving people as i pass-dead bodies found in over grown grass-hey its Jimmy Hoffa that I’ve found but ha as usual no cops around so go ahead see what you’ll find if ya cross my path tonite your ass is mine-…..lol ok not that hard

    -your crazy neighbor

  • god

    long commercial + eminem
    definitely more expensive than a guy getting hit in the balls by a beer can

  • Donn

    You guys like anything Em does. Fuck yall. Why isnt anyone commenting on the Black Eyed Peas post? I guess if its not Janet Jackson showing her breasts, you guys arent satisfied? :-D

  • Erines

    Stfu don

  • DJMILKWEED

    we prolly arent commenting on the black eyed peas because it was lame. this is a hip hop site, or supposed to be. and the b.e.p arent the hot topic

  • Black Shady

    Em!!!!!!!!!!!!!!!! I keep tellin yall niggas. Shady records doing BIG THINGS in 2011

  • lioness

    fuck dis shit…where the fuck is the OLD SPICE MAN…i watched this shit just for him..

    where is the old spice man…i want old spice…can i get some sexual chocolate..damn!

  • Toya

    Makes sense that this would be an expensive commercial. I mean if “Glee” couldn’t afford the $200,000 price tag for one of Em’s songs, imagine that paying for the spot, paying for an Eminem song, getting Em himself to come on, getting the car, renting a venue, closing down streets in Detroit, and getting a choir together would have put a real dent in the wallet. But if it leads to high sales then it should be worth every penny.

  • Jonathan Detroiter Jarvis

    The Black Eyed Peas are a bunch of no talent ass clowns in Tron costumes!

  • Cunce

    Eminem is shit I don’t know why everyone thinks he is the best, he used to be funny and that was all that was good about him. Now he raps in this screamy wingy voice and makes shit song fuck eminem

  • Noid

    The d is looking really fucked up!

  • Bangers N Mash

    Real good ad here. GOOD SHIT!

  • N0t fuCk!ng @rounD

    Eminem doing big shit 4 hip hop, power move?

  • Converse

    Wow? when i think of hip hop i defintly dont think of dis clown smh why dis butt chin fag gets two commerical? damn aint life a bitch?in dis white man world we tha one choose kanye west voice? oh yeah and fuk em stans

  • Yup !

    YOU CAN NOW FIND THE NEAREST TRASH CAN AND DUMP THAT BLACK & YELLOW BULLSHIT IN THAT BITCH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    HA !

    GREEN & YELLOW – WAYNE

  • TEFLON DON

    WHY BUY A CHRYSLER WHEN THERE IS BENTLEY

  • NotoriousRambo

    FUCK ALL YOU WIZ KHALIFA STANS BLACK & YELLOW MY ASS :D

    GREENNNNNNNNNNNNNNNN & YELLOWWWWWWWWWWWWWW

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  • syllables

    oh the goat jus makin moves like he been doin

  • odC

    NO love cause of the shots at NYC in it. LOL.

    Em always looking stress like “poor rich me” “someone feel sorry for me, I’m sorry and miserable”. Why does he always have that look?

    Woulda work better if he live in NYC. lol

  • James

    DAMN THIS CRACKER NOT EVEN ?HIP HOP? JUST SOME MOLESTED FAGGOT! GODDAM STOP LETTIN THIS HONKEY GET A PASS RACIST AZZ ONLY THING HE IS GOOD @BECUZ HIS RAPPIN SUCK IS RAPING OUR CULTURE IM TIRE OF THIS BEOTCH DIE BITCH DIE!!!

  • @james

    go to sleep bitch die mothafukn die

  • EEEEEEEEEEEE

    @Converse/cunce shut ur bitching ass up, u be talking bout a legend lyke that fuk outa ea biatcha

  • Toven

    Man time 2 party GREEN AND YELLOW GREEN AND YELLOW GREEN AND YELLOW i see u wayne ha bumping this all night and day!

  • http://313worldwidegrind.blogspot.com Bohagon

    EPIC commercial. I truly can respect Em a lil as of now. Its about time someone shedded some real light on my city instead of all the BS media hype. Congrat Em preciate now just keep it up, we dont need it all the time but let it be known we are not gritty, grimey, trashy , This city is beautiful and some so much more going on. Detroit WHAT!!!!!

  • ITHINKYOURLAME

    ALL THEY WANT OUTTA THIS IS FOR YOU SHEEP TO BUY A FUCKIN CAR, THEY DON’T GIVE TWO SHITS ABOUT HIPHOP, IT’S JUST EXPLOITATION, BUT YOU LAME FUCKS DON’T GIVE A SHIT THO, AS LONG AS IT’S EM YOU BITCHES DROOLING, FUCKIN LAMES.

  • lol

    shady gon be been stayin the goat lol sorry niggers sucks that the white boy is ten times better then ur fav NIGGER rappper its hilarious niggers dont do shit right gotta let the goat handle everything in hip hop hes got the best lyrics hes the best freestyler hes the best at selling his albums hes the best live performer he makes legendary hits hes the hottest emcee of 2010 soon to b of 2011 the hip hop game sukd without him and guess what all the NIGGERS tune in and call up hes most listend to hip hop channel shade 45 dont speak about the greatest EMcee of all time

  • Van

    Nice.

    Now stop selling out your country and buy something made in America for a change.

    Can’t buy Toyotas, Nissans, and Hondas then expect the country to maintain an auto industry.

    Fucking sellouts.

  • Word

    @ITHINKYOURLAME

    HAHAHA. Tell ‘em why you mad son! I bet you cant afford a car huh?

  • http://www.flyingwithdafishes.com/ Big T.R.U.T.H

    D-Town Stand Up!!!

  • Com

    It costed around 9 mln $ because of the 2 MINUTES DURING THE MOST WATCHED EVENT IN THE USA thats why its so expensive

  • pppccc

    is it possible for eminem to get any lamer?

  • http://none Tampabay rays

    Honestly, Detroit has been through alot as of recently. Glad to see that Eminem is staying close to home and I have alot of respect for all you folks up in Detroit. I live in Florida and have always bought foreign….. might reconsider. American made….

  • D town

    Detroittt mothafukkkkkkass WHAT WHATTT!!!!

  • leggo

    hes a sell out. I saw that Chrysler shit come on i was like was you got to be kidding me.

    NEW RAP 2011

  • KanyeSmug

    The commercial so pwerful even that *Dick* Cheney would shed a tear

  • ahahah

    Detroit BABYYYYY

  • James

    @LOL DIE YOU HONKEY AZZ FAGGOT! I LIKE 2 FUCK YO MOM AND CUM ON HER SAGGY AZZ TITS AND THEN KILL THAT HOE HAHAHA!@WORD SHUT YOUR WHITE AZZ UP CANT FOOL NOBODY I KNOW U WHITER THAN THE CUM AROUND YOUR LIP U FUCKIN PRICK UNWRAP YOUR LIP NOW U TO @BELIZE U CUM GUZZLE CRACKER!!!

  • JDot

    Awesome ad..

  • James

    My nigga james how bout we slave ur nigger ass in my basement while shady freestyles about you to ur face lol

  • o damn

    EVERYONE JAMES IS UPSET BC HES A NIGGER AND HES NOT WHITE LIKE THE BEST RAPPPER OF ALL TIME EMINEM SO HES JEALOUS AND LIKES NIGGER DICK IN HIS ASSS BUT HE CANT HAV IT AND HES MAD THAT IT HAS TO BE WHITE HONKEY DICK HE DONT LIKE WHITE HONKEY DICK HE LIKE BIG NIGGER DICK WITH HONKEY WHITE CUM SHOOTIN OUTTA IT

  • Enough yo

    Enough with the racist shit faggots who cares if your black or white im an african american me personally i think eminem is the best rapper alive i wouldnt put him passd pac nd big yet but if he continues to impress people with his skills and drops 4 more solid albums i cant disagree the boy arguebly is better then them if you couldnt see them and only hear them its clear that eminem is rediculously talented on the mic

  • Black Shady

    Its too late to hate haters hahaha! Em been winning since 2000

  • Belize

    @James: Not white and proud. >_<

  • James

    @ENOUGHYO BITCH U WHITE SO SHUT THE FUCK UP I WISH I MET U AND I PROMISE U WILL BE SIX FEET UNDER WITH PAC AND BIG SNOW BUNNY!!!

  • Mook

    y’all need to post that new WIZ taylor gang

  • Word

    @James

    I see you got this E-Thugging game on lock boy. Tell ‘em why you mad son!

  • Stephen

    I think the Lipton Brisk was a better commercial then this one was.

  • http://www.conxis.com Chris J. Popp

    Watched the ad during the game. Wow.

    I think Eminem’s music is ok, but this ad has me thinking twice about Detroit and Eminem – in a more positive light.

    Sure, there were no dancing monkeys or old comedians or talking animals in the commercial. But it is something that few commercials accomplish, and that’s to give a positive feeling about product that makes you say “wow”.

    When’s the last time you saw a commercial that made you re-think your feelings about something? I don’t mean about a car that I probably won’t ever purchase because of the price tag but an entire city that’s been a punchline in so many jokes over the last 30 years.

  • fuck enough yo

    JAMES YOU NIGGGER A SAD NIGGGGER

  • KanyeSmug

    This comparing rappers to Pac and Big has got to stop. I can give you Pac he has like 100 albums but Big? shut the fuck up he has at the most 3. That’s right 3 fucking albums Technically only 2 great rapper but COME ON SON lol Big PUN had more material

  • ITHINKYOURLAME

    @ WORD

    THAT SHIT DON’T WORK WITH ME BRADLY PETERSON .

  • KanyeSmug

    If Nas was shot and killed and not Pac and Big then Pac and Big would not be as *great* as they are. You Can Hate Me Clowns EM DOPE LUPE DOPE KANYE DOPE

    Women Lie Men Lie and NUMERS LIE It’s Called STATISTICS

  • James

    @BLACK SHADY BEOTCH GODDAM YOU BE ON THIS CRACKER DICK WHITE CUNT! @WORD SHUT THE FUCK UP!! GODDAMN YO MOM SHOULD HAVE SWALLOW AND DAD SHOULD HAVE PULL OUT!!! IM MAD CAUSE U ALIVE HOE!!

  • ITHINKYOURLAME

    AYE FOR THOSE WHO THINK CALLING A NIGGA A NIGGER ONLINE IS EFFECTIVE IN ANYWAY THESE DAYS, MY DICK IS BIGGER THAN YOURS…….. THATS WHY YOU PEOPLE SO MAD? YOU THINK SOME BLACKS HATE EM BECAUSE HE’S WHITE AND HE SELLS ALOT OF RECORDS? I THINK IT HAS TO DO WITH HIPHOP AND NOT THAT. THE FACT THAT WHITE PEOPLE THINK EM MAKES YOU AS AN INDIVIDUAL FEEL AHEAD OF THE BLACK RACE HAS MORE TO DO WITH YOUR IMPERFECTIONS RATER THAN IT BEING ABOUT EM BEING A RAPPER. EM DOSN’T WANT YOU WHITE RACIST FUCKS TO BE ASSOCIATED WITH HIS MOVEMENT BECAUSE YOU RELAY THE WRONG MESSAGES, WHEN EM IS GONE THEN WHAT? THAT’S WHY YOU BITCHES NEED TO REALIZE THAT IT’S ABOUT THAT BOOM BAP AND NOT COLOR RAP.

  • Proud to be in MI

    This commercial meant a lot to the people of Michigan. One of the most devastated states and Detroit one of the most devastated cities effected by our shitty economy. To respond to all of your comments yes this add was made for people to buy American made cars and Chrysler specifically, but thats the point of them making the commercial. The fact that it showed America that it’s not the worst place on the planet and there are some things Detroit can be proud of was motivational. Who cares if you like eminem or not. I’m not a huge fan of his music but I think it’s great that he supports Detroit the way he does. Best commercial so far, actually meant something and wasn’t just to get a two second laugh from a guy getting hit in the balls by a pepsi can. Respect eminem and the people of Detroit who have stuck by their city through the best and worst of times.

    American made all the way! We have to help each other in order to get out of this shitty ass economy. So all of you making the race comments grow the fuck up. This wasn’t meant to be a fight between black and white or any other race for that matter. MICHIGAN, which is after all what this commercial was about, is multiracial. No way in hell are we going to move forward if you people can’t get over skin color. We’re all human how about you focus on that.

  • Ac@pella!

    Ahhhhh yes! As a Detroiter, this shit almost brought me 2 tears. We’re such a beautiful city, but ppl never see that. All they see is the rough exterior. YES, we are a tough city, but so is L.A. or New York or Miami too, but who’s 2 say we don’t have beauty within??? I’m glad that this commercial was made 4 the NATION 2 see…and who u thought made those dope ass cars??? US! That’s who. Lol. #Detroit4Life

  • I.S.A.A.C.

    Chrysler coming back means jobs for the city with the highest unemployment rate in america…. this is definitely important and a good look for Detroit.

  • Converse

    @IIhinkyourlame cosign truthfully he could be any other race and i could careless its these racist white people is what i hate! buyin em lp to make them self feel superior to point out they can do this rap and hiphop music to! em in my opinion is trash punchlines weak and story telling is nowhere to be found! haha like you said i hate to see what happen whenever he pass!?

  • Donn

    LMFAO
    U don’t have to take my username to make ppl hate me, i think they already do, ur wasting ur time
    But glad ur working hard to slander me :)
    Lets me know alot

  • James

    SO HE WANNA WATCH A BLACK ?CHOIR SING? KILL YO SELF HILLBILLY TRAILAR TRASH AND FUCK DETROIT THAT CITY IS A PIECE OF SHIT GODDAM LOOKING LIKE IRAQ!!

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  • CaniBlog?

    I guess all the money they from selling those fake ass phantom cars paid for this.

  • 12reps

    thats boss

  • http://rapradar.com/2011/01/20/new-music-t-i-follow-your-dreams/ che el pibe

    tuff comercial it speaks its mind about detroit u gta respect that n who better to do something like this for detroit but em…can someone tell me what ems new medallion design is? cus he dosent rock the cross no more sadly

  • http://www.windowslive.com kendra

    yeah i heard all the motown hits came out of there ……so i guess it,s very good to see detroit back up on the map….nouf said thou…i like em alot also i.e his great lyrical flow….

  • RECOVERY

    fuckin EPIC.

  • MATIC

    THE FUCKED UP THING ABOUT IT IS THAT IT DO LOOK LIKE A PHANTOM UNTIL A PHANTOM PULL UP…

  • http://eminem50cent.ru/ Eminem

    WOW!!! 8 Mile Style!!!!!!!!!! Cool!!!!

  • http://www.twitter.com/PhillyDjHook DJ HOOK

    The last thing we need is a Wiggle Mobile.

  • NoWay

    Good shit

  • 2520

    You have to ask yourself why every single post on this site (or almost any site, for that matter) involving Eminem devolves into a racial e-battle of words and ignorance. It’s like people will never be sophisticated enough to accept that there are people out there with differing opinions when it comes to music.

    Music is art, and all art is inherently subjective. Because of this, there has never been and never will be a standard for grading art, it’s not possible to do because beauty is in the eye of the beholder. We often try to battle this by quantifying the material of an artist such as album sales or the size of their fan base, but you can’t quantify an emotional or intellectual connection an fan might have with their favorite artist, and that’s far more important on a personal basis than how well they’re received by the masses. If you’ve connected with Tupac on a level that I haven’t, we might see things differently, but at the end of the day all we’re left with is our opinions. There is no “right” and “wrong”. You either connect with Tupac, appreciate his music, or you don’t.

    And say you don’t like Tupac’s music, so what? That doesn’t mean you’re now at odds with Tupac and the people who enjoy his music. How fucking stupid would that be if we treated everything in life under those conditions?

    “I love orange juice in the morning, it’s so refreshing.”
    “I can’t drink orange juice, I find it too sweet, I prefer apple-juice.”
    “Apple juice? APPLE JUICE SUCKS DICK. IT’S FOR LITTLE KIDS! GET THE FUCK OUT OF MY HOUSE FAGGOT!”
    “APPLE JUICE IS THE BEST DRINK OF ALL TIME, ORANGE JUICE IS OVER PRICED!”
    “FUCK OFF, APPLE JUICE IS EASIER TO MAKE BECAUSE IT’S NOT AS QUALITY!”
    “ORANGE JUICE IS FOR RICH DOUCHEBAGS WHO THINK THEY’RE BETTER THAN EVERYONE!”

    and on and on…

    The point is that it doesn’t matter what other people think about who you like to listen to, it’s fun to listen to another individuals opinion, but don’t take it to heart. If you like the music, why the fuck do you care what someone else thinks? Just because you see people showing appreciation of Eminem, which you don’t agree with, that doesn’t mean you should shit all over their excitement. Same with every other artist.

    Oh and by the way, to anyone who says Eminem sells because he is white, or that white people only buy Eminem because he’s white to perpetuate some fuckin “white people want to be better than black people” conspiracy bullshit, tell me why he’s the only white artist to do well? What about Asher Roth, Bubba Sparks, Paul Wall, or Yelawolf? All white, none of them sell well or have a large fan base.

    Maybe it’s time to put grudges aside and realize there’s something different about Eminem. You don’t have to agree with it, but there’s a reason he has such a large, loyal fan base. And it ain’t cuz he’s fuckin white.

  • Polka

    Never thought I’d see Eminem drive a car.

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  • roger

    @2520 cosign and you notice how every other rapper stepped up there game since em came back….

  • Backpackrap

    That was a dope commercial. Maybe the best superbowl ad.

  • VerseCutta

    definately not an em fan,and em is definately not goat ,
    but this ad was real, not corny like i usually expect from em.

  • I’m tellin you

    … Dope !!!! This shyt make the detroiters proud of themselves

  • darius

    2520 has a good point.Even if i don’t like his last 2 albums you have to admit that Eminem has heart.You can feel it in his songs.Just like 2Pac had.You can feel those guys emotions when they sing.Detroit deserved this ad because it helped shed a light on its current situation, not because it’s a Chrysler ad.

  • Brian

    Nothing better than a lyrical genius and hometown superhero putting the american automotive company back on the map. There was definitely some goosebumps from me watching that commercial as I for one am a huge Eminem fan and support our american industry to the fullest. Definitely the best commercial of the game, much love Em for supporting Detroit AND Michigan, keep knockin out the music!

  • Buzz

    Your language in several comments is ignorant. If you don’t like it take your Torota or Honda and move to Tokyo and learn to drive on the left side

  • G.O.A.T

    SHADYYYYYYYYYYYYYYYYYYYYYYSSSSS BEEN BACKKK

  • WOW

    this commercial is so toughh (flex voicee)

  • Monk

    i love the fucking commercial its dope…i love the part when it writes keep detroit beautiful :D

  • whatttttttttT

    shshshshshsh… shshsh.. SHA SHA SHADYYYYYYYYYYYYYYYYYYYYYYYYYYYY

  • James

    WACK!!! DIE BITCH!!!

  • Da5’9

    Respect to the D Shady 2011!

  • Dara

    getting the chrystler 200 because of eminem.

  • slim2011

    shit is so sick hi haterrsssss team shady is in full throttle right now

  • WIN

    Eminem with yet another victory under his belt nigga has came in second in ne thing since the 97 rap olympics the white boys got a better winning streak then mayweather

  • Belize

    @2520:
    co-sign on many levels. ESPECIALLY the fan-artist connection, I can relate to that bruh! Thanks for clearing it up for the hating dumbasses. And lmao @the apple-juice-orange-juice battle!

  • Skeez

    @James, I’m not white nor am I black. But you are a low life bitch. I can see you in cell getting butt fucked by your inmate. I bet you dont have the balls to kill anyone. Also who gives a fuck what you think. If you dont like Eminem dont hate, just because he’s on the top of the world. Hes better than a lot of rappers. I know its not only whites but black and brown people too. I guess you probably had a hard life with your dad beating your mom, most likely your dad left your mom before you were born. In a real note Eminem isnt ruining your culture, i see a lot of black people doing white people things and that doesnt mean shit.

  • http://rapradar.com/2011/01/20/new-music-t-i-follow-your-dreams/ che el pibe

    @versecutta…fuck outa here nigga if u dont like eminem wtf r u doing in this page cus then u dont like rap….idk if eminem is the goat but he is defnatlly like top 3 in the best rapper alive list…@everyone can someone tell me what ems new medallion is?

  • $$$$

    ~ 3 million for 30 seconds. Just for the air time was over 12 million, plus whatever em charged and the cost of production..thats why its expensive.

  • wow

    fuckin best ad I’ve ever seen.

  • Toughness

    i never thought u could describe a commercial as tough or hard or jus mad street with it this shit is so tufffffff its unreal

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