A$AP Rocky On Working With Lana Del Rey

Thursday, June 28 2012 11:37 AM EST | Posted by: B.Dot | Posted in: Blog, True Story

O say can you see? Yesterday, Lana Del Rey premiered her new JFK-inspired video with A$AP Rocky as the POTUS. In an interview with VICE’s Noisey arm, he discusses his role and how the video came about.

I love it, yeah. I think you make a great JFK. How did it come about?
Lana wrote the treatment with me in mind. She wanted me to be the lead guy. Shit is like, everybody knows we got a thing for each other and we wanted to show that on screen. She’s a genius like…. nigga look at this bitch, I wanna fuck the shit outta her. Look at her she’s gotta be in her late 30s and shit… Err, Hello?

Haha. You’re not talking about Lana Del Rey there I take it…
Hahahaha nah, nah, nah. Nah, I was caught in the moment man; you know me Andy, cut it out man.

Yeah I was like, “Wow, this is very forward of him.”
Nah she wanted me to be the main guy and she wrote the treatment herself and came up with all the ideas. She came you with all that shit herself. And this guy Andy, nah, Anthony, what’s this nigga’s name… Anthony Mandler shot it with some old cameras and shit to get the 1960s look and they had a set of extras. They had so many extras there, Interscope paid so much fucking money for this video that it’s not even true.

I tell you man, on set, I never did any kind of shit like this before with this much people involved and nothing like that so when I came on set with everybody dressed like they in the 60s and shit I really thought I was in the 60s. I’m serious. All joking aside – it was so realistic, I’m like DAMN.

Yeah.
And so I got in character like, “Fuck that like, I’m gonna be the black, trill JFK.” But basically I was just me, I don’t really think I did JFK no justice, (laughs). I was just me and it was like, “what if JFK met A$AP Rocky?” And that’s what you got. She looked like Jackie O, and I was kissing the shit out of her all day and shit.

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Comments (24)

  1. 2 Fabiola says:

    YEAAAAAH ASAP NIGGA

  2. Midsize Jerm says:

    Bet if a white guy played MLK the media would be in an uproar…but a black guy playing JFK? Next!

    http://bkjames.bandcamp.com/

  3. Acapella says:

    My IQ level decreased more and more with every line I read…I fux wit dude, but his PR needs to get him some media training, A$AP…pun intended.

  4. Nathaniel says:

    lmao nah… A$AP don’t need nooo PR. we need more raw unfiltered honesty (for better or worse, it’s real), and less scripted blahzay blah. i’m glad these youngins (OFWGKTA) and the A$AP mob… shit and Meek & Wale, too, even though they ain’t as young, they’re in the new generation. but i’m glad they keep it 100.

    let these uppity white folks cringe. everytime. amen.

  5. [...] Rap Radar google_ad_client = "pub-9284101541557377"; google_ad_width = 300; google_ad_height = 250; google_ad_format = "300x250_as"; google_ad_type = "image"; google_color_border = "#FFFFFF"; google_color_bg = "#FFFFFF"; google_color_link = "#0000FF"; google_color_text = "#000000"; google_color_url = "#008000"; No related posts. A$AP Lana Rocky Working [...]

  6. Nathaniel says:

    that was a great fucking video, too. everybody did their thing.

  7. sck says:

    @Acapella Co-sign!

  8. hazz says:

    Looked like a benetton ad but it was cool.

  9. Black Shady says:

    off topic ; dem MMG #s dont look so good lololol

    shouts to A$AP!

  10. Holla says:

    Ayee i dont even be commenting on this shit.. But I must say this was one of the dopest videos I’ve seen this year.. Shouts to Lana for drawing up this creative shit.. Damn I wanna watch this shit again lmaoo

  11. Carlito says:

    this is the best video i’ve seen in a while. beyond dope.

  12. King Kong says:

    @Black Shady

    Double what they did this time last year, projections for the #1 spot, and outselling R. Kelly? They definitely don’t look so bad, either.

  13. TRUTH says:

    BEST MUSIC VIDEO I SEEN IN MAYBE YEARS

  14. [...] Rap Radar TAGS: A$AP Rocky, Hip Hop, Lana Del Rey, Vice  [...]

  15. [...] with Vice’s Noisey about the concept of the video and working with Lana Del Rey. spotted at Rap Radar. You gotta link back to everyone nowadays before Funkmaster Flex comes and blasts you on twitter. [...]

  16. Devante says:

    Wtf is he talking about?

  17. Jaymalls says:

    “Best Music Video In Years???” y’all niggas watch too much MMG/YMCMB videos… There are plenty of people putting out the same and even better music videos than this one evey year!

    I’m NOT saying the music video wasn’t dope, because it was!

  18. missedgyc says:

    An ugly plastic barbie without talent and a wack rapper

    typically today’s music.

    mediocrity at its best.

  19. [...] Yeah. And so I got in character like, “Fuck that like, I’m gonna be the black, trill JFK.” But basically I was just me, I don’t really think I did JFK no justice, (laughs). I was just me and it was like, “what if JFK met A$AP Rocky?” And that’s what you got. She looked like Jackie O, and I was kissing the shit out of her all day and shit. -Rap Radar [...]

  20. Carlos says:

    Man, what the fuck are we listening to nowadays…all this shit is just garbage. Every rapper dude is identical!

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