Rosenberg:1. First off let’s be clear, this conversation was started by and has been fueled by bloggers who more than anything want to be on this radio station, alright? And that’s fine, so did I. 2. But I worked my way through the minor leagues for years to get to have this “dreaded Sunday night timeslot”, as it was referred to by my man B.Dot 3. And real quick, a lot of these bloggers talking trash about commercials we play and there’s no politics, I go to RapRadar.com, I see the MMG ads. I see the Def Jam ads and I see you blogging about MMG and Def Jam, so let’s not get too high on your high horse about commercials and things of that nature.
W’ssup niggas? Time to separate fact from fiction.
1. I’ve never submitted an air check nor asked for a time slot on Hot 97. So that’s bologna. Anytime I’ve cracked the mic, programmers or hosts have asked me to.
2. We’ve all worked our way through the proverbial “minor league”. Eight years ago, I started out at as an unpaid intern at Don Diva. Tiff and Kev what up! You and I both know, Real Late is on a dreaded time slot. Sundays suck. To be technical, the show is actually on Monday morning. By 12 A.M. most folks are sleeping or preparing for work. So really, who are you really playing music for?
3. During this entire exchange, I never mentioned commercials. Yes, they’re ads plastered on this website from record labels, but what’s your point? Those same record labels submit music and are also critiqued: good or bad. The difference is that record labels pay radio stations to play the music. Since payola is an illegal practice, programmers have found alternate ways to justify airplay.
But we’re getting off topic. The problem with urban radio (specifically in New York) is that most of the Radio DJs aren’t doing their jobs and programmers are allowing it. Say what you want about how important blogs are, but at the end of the day, the DJ is the sole controller and A&R of the streets. When you’re two stepping in the nightclub or riding around and getting it, your favorite website isn’t at the helm—it’s the DJ. And in New York, the Radio DJs control the nightclubs.
If you’re visiting this website, chances are you’re a hip-hop nerd. Myself included. The casual hip-hop/rap fan is exposed to new music via terrestrial radio. They’re not scouring the ‘net for the latest underground sensation. DJs need to close their wallets, roll up their sleeves, and consistently play good music for their audience.
MTV’s Rob Markman said it best, “There just needs to be more balance on both sides. Underground heads need to stop making records like it’s 1994 and radio has got to show more underground love.”