The Heist is a fitting title for Macklemore and Ryan Lewis’ official debut. Seemingly in broad daylight, hip-hop’s independent contractors infiltrated Main Street, made their demands, and robbed critics blind with big budget hits and honest transparency. Anchored entirely by Ryan Lewis’ sonic boom, Macklemore begins their caper with “Ten Thousand Hours” and follows up with the irresistible, “Can’t Hold Us”. He spills his guts on cuts like “Neon Cathedral”, “Make The Money”, ”Starting Over”) but still manages to not take himself too seriously on “Thrift Shop”. As far as social commentary goes, he handles controversy with “Same Love” while questioning materialism on the Nike-inspired “Wing$”. As one of game’s most sought after free agents, Mack knows his self worth. And on the album’s crown jewel “Jimmy Iovine”, he imagines a meeting with a greedy label bigwig. Macklemore and Ryan got what they came for. Luckily, we all got to bear witness.