The Heist is a fitting title for Macklemore and Ryan Lewis’ official debut. Seemingly in broad daylight, the independent contractors infiltrated Middle America, made their demands, and robbed naysaysers blind. Anchored entirely by Ryan Lewis’ sonic boom, Macklemore begins their caper with “Ten Thousand Hours” and follows up with the irresistible “Can’t Hold Us”. He offers pieces of himself (“Neon Cathedral”, “Make The Money”, ”Starting Over”) and even has some fun (“Thrift Shop”) in the process. As far as social commentary goes, he handles controversy with “Same Love” while questioning materialism on the Nike-inspired “Wing$”. As one of game’s most sought after free agents, Mack knows his self worth. And on the album’s crown jewel “Jimmy Iovine”, he imagines a meeting with a greedy label bigwig. Macklemore and Ryan got what they came for. Luckily, we all get to bear witness.