Welcome to Burn Rubber. Located in the heart of Detroit, the sneaker boutique houses some of the latest and most exclusive kicks in the game. So when Detroit Tigers’ Prince Fielder requests the Encore Air Jordan 4’s, owners Rick Williams and Ro Colt are sent on a wild goose chase. Check out the first episode above.
Rick Williams and Roland “Ro” Coit are the pre-eminent sneaker heads in Detroit and owners of the premier sneaker shop in the area, Burn Rubber. Since they took over the store in 2007, Rick and Ro face challenges every day as they grow Burn Rubber into a worldwide lifestyle brand, but nothing compares to their ambitions today: